Live Sparks

Case Study: Custom Game Production "A Fistful of Dollars"

2011-10-24T13:00:00.000-05:00

Company: Toyota (Financial Division)

Event: Sales Team Reward Breakfast

Custom Audience-Response Game: A Fistful of Dollars – Three different game plays

Graphics, Programming, Scripting and Game-play: Designed by Live Spark

Situation: Toyota wanted a way to engage and entertain their top sales reps while at the same time testing their company knowledge and giving them the opportunity to earn some big rewards with that knowledge. This was a great teambuilding event in the morning; it gave the audience a chance to compete on teams and individually and allowed them important, low-stress face-time with top executives.

Toyota had already used a game show the previous two years—both times utilizing either our sister company--LearningWare's--software (Gameshow Pro) or custom software programmed for their event by Live Spark. They wanted something to fit their Clint Eastwood “Western” theme and that would add variety from previous years’ play.

Solution: A custom Fistful of Dollars game show with three completely unique varieties of game play. The audience still played along using audience-response keypads, but there were a few variations:

Target Practice: In this game play variation, we asked extremely difficult multiple choice questions. The audience members, consequently, had three opportunities to get a question right.

The question was be asked the first time, and the audience saw what percentage of their team responded correctly. They did not know whether they—individually—answered correctly. They then got a chance to answer again—and they could either change their answer or stick with it. Again, the percentage of correct answers was be shown. They got one final chance to answer the question, and only their third response counted as correct or incorrect.

Do You Feel Lucky Punk?: (Wager Round) In this game variation, we utilized a team leader—someone with guts, daring, and willingness to take the glory or the fall.

Everyone on the team was shown a question. Before the audience votes, the team leader decided whether he/she thinks that 75% of the team will know the answer or not. If he/she is confident, then they’ll bet high. If not, they’ll bet low.

No guts, no glory. The team leader wrote down or verbally submitted their wager. The question then played out as a typical audience-response question.

Six-Shooter: (Speed Round/Final Round) Teams were asked a group of 6 questions—rapid-fire-style. They were NOT shown the team results of their answers until after the questions are done, at which point the team scores rose (and failed to rise as much as they should) dramatically, determining the final winner.

Results: The game show was entertaining, challenging, tough, competitive and held a level of novelty—being different than the year before. The audience was engaged with each other and management for the entire morning.

Case Study: Amazing Team Building for Onyx

2011-10-24T01:37:00.001-05:00

Company: Onyx Pharmaceuticals

Event: 2011 "Living Onyx" National Sales Team Meeting

Produced:

• An innovative game for introducing new executives

• An audience-response knowledge-check game

• An amazing teambuilding event that truly had an impact

Team: Live Spark Internal; Dan Yaman, Kristina Gooding, Missy Covington

Situation Overview: Onyx had three needs:

1. They knew they wanted to use an audience-response game during their event to engage the audience and review material. We had produced a similar game for them the year before with great results.

2. They wanted an engaging, entertaining way to introduce their new executives that both allowed them to give a bit of their vision for the company and also show off some of their personalities.

3. They wanted a team building event that kept people engaged, utilized the location of Marina Del Rey, CA, and that wasn't just another bike building or scavenger hunt.

Their audience was a young-but-experienced sales team who tended to have a rather cynical view of activities designed to elicit their participation--whether in-session or in a team building setting. Our challenge was to come up with creative solutions that were not only unique (never seen before) but that also had a deeper, relevant message.

Solution 1: Audience Response Game

In the pharmaceutical industry, it is critically important that everyone learn and retain certain compliance, pharmaceutical and policy information. You can test everyone to see what they know and don't know--or you can play an interactive, competitive audience response game that both illuminates the gaps and rewards participants for active listening.

We custom-designed a game utilizing Onyx's theme graphics, brand and color scheme to create an engaging audience-response activity within the event.

Each audience member had a keypad--so everyone got to play along. People were put onto teams by region, and the competition was fierce. As the percentage of the team that answered correctly was revealed and the scores rose (or failed to rise), the room erupted into cheering (or groans of disappointment).

Solution 1 Result: Because the audience knew they were going to be engaging in a competitive game activity around the presentation content, we saw an increase in focus during the presentation and VERY high rates of information retention.

Solution 2: Getting to Know You Game Show

There were three brand-new executives being introduced at this event. Onyx wanted a way to break the ice--to stimulate conversation in the networking portions of the event--and to reveal some of the executives' vision for the company.

We designed a customized game show that was part "To Tell the Truth", part "Dating Game" and all competitive, interactive fun. We sent out a questionnaire to the executives beforehand to elicit information on their hobbies, personal heroes, backgrounds, families, etc. The game had multiple rounds:

The first executive was brought onstage and the audience was asked a question about that executive. (I.e. On his day off, you're most likely to find [John Doe]: A. On a golf course, B. Surfing in the ocean, C. Drag racing, or D. Playing competitive backgammon). The audience (in their team designations) voted on which answer they felt was correct (using audience-response keypads). The answer was revealed, and the executive in question used that as a jumping-off point to elaborate and go into a 3-minute pitch on his vision. After he was done, the team tallies were revealed and the next executive was brought up to repeat game play.

After the vision statement round, a series of questions were asked in which the audience had to assign certain characteristics, hobbies, goals, etc. to particular executives on stage. (I.e. Which of the following says that his personal hero is Sir Richard Branson? A. Steve, B. Joe, C. John.) The audience voted and the team tallies were compiled for a fast-paced round of about 10 questions.

For the final round, the audience made a bet on a physical challenge: Which executive was most likely to putt a golf ball closest to the hole? The audience considered and entered in their bets. The bets were revealed--who did the audience think would be most successful? The executives then tried for a putt. Once the closest to the goal was determined, points were awarded to the audience with the correct bet.

Solution 2 Result: The audience got a much better handle on the personalities of their new leadership, were able to have a little fun and establish some early rapport with the new executives, and were able to participate in a way that is usually not available when vision statements are being given.

The audience had very favorable feedback on the activity:

"Creative and engaging introduction to the team..."
"Great way to know more about where we're heading!"

"Nice way to 'get to know' some of our new team members..."

Solution 3: Persuade Me Team Building Challenge

We wanted a team building activity that went so far beyond bar-side networking, build-a-boat or scavenger hunt activities. This experienced group had been-there-done-that and didn't seem to think that team building could be an impactful experience in any way, shape or form. They also wanted to figure out some way to utilize their sales skills: to mimic the rapport-building that they, as reps, had to exhibit on a day-to-day basis with doctors in their field.

Then came the Persuade Me challenge; a team building event unlike any other. It was an activity that challenged their sales skills; their ability to quickly establish rapport, uncover information and maintain apositive relationship—all with a stranger.

Logistics: Teams were given three flip-cameras each and bussed over to Venice Beach, CA, where they had 45 minutes to complete their activity. They were then bussed back and prepared for their presentation.

Objective: They must persuade a stranger to share their human interest story with them. Theirchallenge is to interview a stranger and capture the interview on video;creating a moment of trust to come up with a deep interaction that is engaging,heartfelt and emotional.

This human interest momentcan be a wide variety of things—at the discretion of the team--but should besomething that one wouldn’t normally share with a stranger.

The Teams Delivered:

· ONEclip—up to and no more than 90 seconds.

· Given that each team had three cameras/crews toshoot, they had an abundance of clips to select from. Part of thechallenge was figuring out a strategy to locate the most compelling clip.

The final clip was the best representation of the team’s interaction. It could be:

Humorous Heartfelt Moving Deeply Personal, Etc.

· Each team delivered a final presentation (4minutes) including the clip. They also described their experience, forinstance:

- Setting up the videoclip (What are we about to see/hear? What’s the story? Why is the clipcompelling? Etc.)

- Describing theexperience of your interaction

- Describing theirstrategy

- Illuminatingchallenges and insights (What did or didn’t they expect? What made themsuccessful?)

- Describing what the team got out of this interaction

- Etc.

The teams were then scored on both their clips and their presentation by a panel of judges.

Solution 3 Result: Teams produced some amazing, truly moving clips. They were able to quickly get into rapport with strangers on Venice Beach and capture wonderful human moments of humor, sadness, forgiveness, regret, optimism, etc.

The audience said, of the activity:

"Taught me a lesson about judging people...also about collaboration amongst co-workers."

"Liked it...it was different and surprising!"

"Loved the teambuilding!! It was surprising. Really helped us use our skill sets to get people to open up! Key in sales!"

"Team building was fun and collaborative. Infused meaning into my work and added humility to my belief system."

"...an eye-opening experience"

"Loved it!"

"Outside the box!"

"Leveraged our strengths as sales people. Didn't know what to think at first, but it was fun!"

"Loved it! Helped us to focus on rapport--which I think we forget sometimes..."

And many more similar comments. It was definitely a hit.

The Anti-PowerPoint Movement

2011-08-18T00:03:00.000-05:00

It's rather popular to openly, vocally dislike PowerPoint. It's almost cliche to groan when thinking about a presenter with slide after slide after slide of information. By now, most people have heard the expression "Death by PowerPoint" and have seen PowerPoint presentations that make getting a root canal seem like it'd be a grand way to spend a few hours.

It's a bit unfair; PowerPoint is a tool and is not directly responsible for its misuse. However, when the misuse is so rampant and there seems to--generally--be little interest or ability to create different, fresh and truly effective PPT presentations, it's natural that people would grasp on to available alternatives.

But...are we throwing the baby out with the bathwater?

We saw this article on Yahoo! News and we have thoughts. Our commentary is in bold-italic.

10 Things to Do Instead of PowerPoint

The bad news: there are thousands of presentations every day, everywhere around the world. Most of them use PowerPoint, badly, as speaker notes, with more words or numbers on each slide than anyone can read.

The results are predictably boring – no, excruciating -- for their hapless audiences. That’s human misery on a massive scale.

The good news: in an effort to make the world a better place, here are 10 things to do instead of PowerPoint. Ways to make your points without the sleep-apnea-inducing effects of boring slides. Ways to pep up your presentations without much additional effort. Your audiences will thank me.

1. Use props. For most workers, in a cubicle world, it’s sensory deprivation from 9 – 5. The whirr of computers and the A/C. The hum of colleagues chattering away. The beige walls of the cube farm. The fluorescent lighting. It’s amazing anyone stays awake. Offer the audience, then, something physical. Instead of describing that new product on a slide, show them a prototype. Pass it around. Let the audience get physical.

Workers can also be out in the field every day and absolutely unaccustomed to sitting still in a presentation for x hours. There are people who learn by seeing and hearing, but there are also those who learn exclusively by doing. Many people would prefer to DO instead of SEE: Think of someone who doesn't read directions before trying to put together a piece of furniture...even if they don't get the best results.

2. Use music. We have an emotional response to music which is much more powerful than we do to most words. Especially words like “3rd Q results” and “product optimization.” So add a soundtrack to your presentation. It will bring it to life. Do obey copyright and licensing laws, please.

Music can, in our experience, be a tricky thing within a presentation--simply because evoking that emotional response should be done with care. Choose the wrong piece of music and it's discordant. Ahhem. Also make sure that the music is unobtrusive--or you'll get a jam session instead of a content session.

Music should also be used throughout an event--not just in a presentation.

3. Use video. Video –good video -- has all the life in it that static slides lack. A good clip can enchant, move, and thrill and audience in 60 seconds. You can create the right emotional atmosphere to begin or end a speech – or to pick it up in the middle.

Or use a bad video. Not a boring video, but a low-quality, as-seen-on-YouTube video that entertains and delights. Use video to tell your story. Use video to evoke an emotional response. Use video to demonstrate a product. The key is to entertain with the video (humor is very effective) and to keep the video short.

4. Use a flip chart. Create any visuals you need right there in front of the audience. No need for technology. Just a magic marker and your arm. The act of creation draws the audience in where a slide doesn’t.

Your results may vary. We've had mixed experiences with flip chart presentations. While some supplement is very effective; your short-hand is not always the short-hand of the audience, flip charts can be hard to read, and presenters vary greatly in artistic/calligraphic ability.

5. Ask the audience. Of course, the best way to draw the audience in is to draw them in. Ask them to tell you their stories – as they relate to the topic at hand. Ask the whole audience or just selected volunteers.

Pre-screen these first. WARN someone that they'll be asked to tell an anecdote if you can--or you better know your audience very well. Never put anyone on the spot unprepared, and make sure that the selected audience member has a concise, cohesive, relevant-to-everybody story to share. We've seen audience anecdotes that were more dull than a bad presenter.

Beware the crickets chirping. It may take away from the spontaneity of the interaction, but be sure that you have someone who IS ready to share.

6. Ask the audience – 2. Break the audience up into small groups and get them to respond to a challenge that you set, a question that you ask, or a problem that you pose. Then have them to report back to the whole group.

This is a great idea. Discussion groups allow people to make information personally relevant and sharing with peers reinforces content. Set acoustic conversation music in the background and allow tables to discuss for several minutes. Designate a team leader who will be charged with collecting responses and reporting back.

7. Ask the audience – 3. Play a game with the audience – relevant to the topic. Award prizes. Audiences love to compete. Just don’t make the questions too difficult or the prizes too expensive – or too cheap. Only Oprah gets to give away cars.

We couldn't have said it better ourselves. Games are a fantastic way to engage the audience. Have a game that runs throughout the session, opens the session, or reviews content at the end. Put the audience onto teams and keep them in teams.

8. Ask the audience – 4. Get the audience to design something – new products, plans, or ideas. Give them plenty of paper, sticky notes, ipads, or whatever you have on hand that they can play with.

Adults want to play, too. Giving the audience a chance to exercise their creativity allows their brain a natural "break" to absorb and synthesize previously covered information. Content-related creativity can be extremely fun and actually inspiring.

9. Ask the audience – 5. Have the audience create video responses to what you’re talking about. Hand out a dozen flip cams and get them in groups. Give them a limited amount of time – 10 minutes, perhaps. Then show some of the video to the whole group on the big IMEG screen.

This is a wonderful idea in theory. In practice we've learned that most people aren't even amateur videographers. While the act of creation is fun, it's tough to get everyone involved, tougher to shoot something that is engaging to watch, and toughest still to organize it in a brief amount of time. That's not to say it can't be done--and we have seen some incredible audience-created video pieces--but use with caution.

10. Combine any 3 of these to create huge audience buzz. Stop thinking of a presentation as a static activity where you show slides to a catatonic group of fellow humans. You passive, them active. Instead, treat them as co-conspirators in something exciting, educational, and fun.

People learn best when they can make the information relevant to them. This includes synthesizing it in a variety of ways; quiet reflection, group discussion, personal practice, hands-on activities and even creative, fun exercises. The enemy here is not PowerPoint, it's a lack of consideration for an audience that wants to actually INTERACT instead of be talked to for hours in a way that is disrespectful to the workings of the brain.

Teambuilding: You're Doing it Wrong

2011-08-12T15:59:00.003-05:00

We recently were chatting with a client about their company's plans for the ubiquitous teambuilding portion of the event.

"We just want to let them go to the bar and network. They're so stressed out from sitting in the meeting all day that they need to relax."

It was like a needle-scratching-record in our conference room. Jaws dropped. Heads started to shake back and forth slowly in disbelief.

There are three things that are astounding about that statement:
1. The meeting was so stressful and packed with information that the attendees needed to medicate with alcohol. (To forget the event?!?)
2. Drinking is not networking, nor is it teambuilding.
3. This sentiment is more common than people might realize.

First off; your event should never be so jam-packed with information that your presenters must drink to forget their experience. Your content is presumably important--it should be metered out in digestible chunks so that it can be absorbed and remembered--NOT so it causes stress (and if it's not important enough to be remembered--why are you covering it?).

That aside, there are key elements that one should remember about teambuilding that will help produce the event's outcome:

Teambuilding should occur throughout the event. Three hours of teambuilding isn't as effective as teambuilding that is woven throughout the event. Give attendees a chance to bond (and a brain-break) with interactive activities sprinkled in between presentations. Dividing the audience into teams and having competition (with competitive elements like game shows, presentations, etc.) within the event is a great way of doing this.

Teambuilding should be carefully structured. An afternoon of golf doesn't bring your audience closer together. It brings a foursome who like golf closer together. It brings pre-existing cliques within the organization closer together. That's important, sure, but the strength of teambuilding is networking with peers that one might not normally come in contact with (but who can enrich one's working life through the contact).

Structure teambuilding to mix up regions, cliques, job roles, etc. Make sure that everyone has a role in a teambuilding activity so that no one is left out.

Teambuilding should be neutral. Not everyone loves a spa trip. Not everyone loves a ropes course. Some people (gasp!) hate golf. Pick a teambuilding event that is on "neutral" ground--that focuses on the team instead of the specific activity.

Teambuilding should support the content. There's no reason that you have to discard your content to do a teambuilding event. You can get just as much mileage out of getting your audience to present content in a fun way--to play with the content--in a team setting. It both suits the event objectives and is a bonding experience.

For instance, we'll occasionally have an American-Idol-Style evening event where teams have to come up with the best product presentation (using craft materials, creativity, and fun).

It's time to rethink teambuilding. Three hours of golf and spa is recreation, not bonding. If you want to bring your group closer together, get closer to what teambuilding SHOULD be. Raise the bar--don't congregate around it.

3 Things Companies Say That Guarantee a Stagnant Event

2011-06-23T12:00:00.000-05:00

"We don't want this to be the same old event!"

We hear this a lot from clients--especially lately. A lot of companies are returning to events and they want something different and fresh. It's more difficult to justify a large, in-person event--so it can't be the same-ol'-same-ol'.

And yet, companies still fall into the trap of producing stagnant, stale, unengaging events. The following three phrases are red flags that signal business as usual (and not in a good way):

"We've always done it this way."

There's an old anecdote about making a pot roast. Before he makes a pot roast in the oven, John always cuts the meat in half and cooks the two pieces separately. He has his mother over for dinner, and she sees him cutting the roast. She asks him why he cooks it this way. He responds that it was the way that SHE always cooked it. "Oh," his mother replies with a smile, "I only did that because I never had a big enough pan for the whole roast."

We recently asked a client why they scheduled a certain speaker at a certain time in their agenda. There response was: because they had always done it that way. Never mind that it wasn't the most strategic place to put that speaker.

Be wary of the trap of doing things as we've always done them for the sake of comfort or because it's kinda-sorta worked in the past. Unless events are re-imagined, they become traps for mediocrity.

The biggest culprit here tends to be the structure of the agenda. Before consulting on a 3 day event, we can almost lay money down on the proposed agenda: Cocktail hour the first night. First day: Corporate speakers the first morning. Breakouts in the afternoon. Second day: Motivational speaker in the morning. Breakouts or general session info. Team building in the afternoon. Third day: Panel discussion in the morning. Regional breakouts. . . The problem with routines like this is that attendees go into autopilot and their experience is automatically passive instead of active. It then takes work to get them into an interactive, engaged state.

There's nothing wrong with repeating an element or structure from year to year--but it should have a distinct purpose outside of "how it's always done". Thought should be put into constructing every element of the event to make it the most effective experience for the attendees.

"Our president needs 90 minutes to speak... The VP of marketing must present after him..."

There is a certain amount of political sensitivity that creeps into an event. X position speaker should go before Y position speaker. Z speaker needs at least 45 minutes, lest they feel slighted. While we understand the need to be sensitive to corporate culture and politics, arranging event elements based on politics instead of necessary content is doing a disservice to the audience.

From the perspective of the audience--and being in thousands of corporate events--there's nothing that lowers the expectations of an event more than seeing a whole day lineup of corporate speakers...one after another... Sometimes it's best to space these corporate presentations out over the days and in between other content--not only to add variety, but to give the audience a better chance to absorb the messaging.

Sometimes the number of corporate speakers can be reduced. Often times A, B and C department all get to present because D department is speaking and we can't leave out the others. However, sometimes A, B and C departments don't have anything new or relevant to present at that time. It's not respectful of an audience to have a speaker present just for the sake of having an equal presence onstage. If it's exposure that is needed, there are more creative ways to go about this throughout an event.

And finally: If you give a speaker 10 minutes of time, they will talk for 10 minutes (and sometimes go a bit over or under, as non-professional speakers are wont to do). If you give that same speaker with the same content 60 minutes, they will talk for 60 minutes. People will, generally, fill the time that they are given with *something*--whether that information is relevant or not. Ask people about their content first--and then determine their speaking time--instead of the other way around.

"We don't have much time, so we want to get the most out of it..."

This isn't a bad thing in and of itself. The issue here is that "getting the most" out of an event typically means putting as much information as possible into an event. Oftentimes, the opposite of what is intended is what ends up happening. Cramming a lot of information into a little amount of time is a recipe for learning disaster. By having too much content--instead of a key points being remembered, there is a far greater chance that nothing will be remembered. The brain becomes saturated and cannot process new information without first digesting the old information and working with it in some practical way. To use an old metaphor--it's like "drinking from a fire hose".

This is certainly NOT getting the most out of an event.

Does this mean that events cannot be meaningful experiences with effective learning moments? Not at all. The key is to be selective and strategic. Build in time for brain-breaks, interaction and activities. Be very selective; separating what's nice to know from what attendees NEED to know--and only bringing the latter to the event.

What do you do with all that extra content you wanted to cover? The event isn't just the three days everyone is together. Have additional resources before and after the event, continue following up with participants, and give them the ability to discover and work with additional information long after they fly home to keep the momentum of the successful event going.

Introducing: Kristina Gooding

2011-06-23T01:17:00.003-05:00

Important news from Live Spark!

We would like to take a moment to introduce you to our new Vice President of Business Development, Kristina Gooding.

Kristina has a stellar sales, marketing, and meetings & events background. She has over a decade of experience putting words into action in the meeting and convention industry; where she has designed and produced interactive events for a multitude of Fortune 1000 companies.

We are excited to have such a passionate, dedicated person as a part of our team. Kristina has keen insight, an unwavering dedication to customer service and a knack for delivering highly effective events.

Kristina will be a huge asset to our clients and we look forward to having you meet her!

Audience Response Keypads vs. Smartphone Voting

2011-06-02T18:51:00.003-05:00

Many companies make an effort to keep up with the latest technology in their events. This can aid in engagement and make the event seem more technologically relevant to a younger or more tech-savvy audience. Audience response systems are a great way to engage everyone in an audience, involve them in competition, and encourage interaction.

We've been hearing quite a bit about using smartphones as audience response devices lately. Naturally, we're intrigued since we've helped clients produce many whole-audience game shows using audience response systems...and we've also seen smartphone voting systems in use--so we have some thoughts.

We love the idea of an audience response device that the attendee can always have with them, keep with them, and is multi-purpose. That's what we love about the smartphone audience response concept.

However, the smartphone technology still has a few things that need to be worked out:

Not everyone has a smartphone yet. Hard to believe, but true! Unless the company is providing the smartphone, it can be hard to reconcile the availability of technology AND make sure that the audience response system is compatible across all platforms.

Reception. It can be difficult to get reception in an event room. Sometimes impossible. Though smartphones can often hook on to internal wifi, etc, this may pose security issues of another kind. Therefore, you have a legitimate concern with steady connectivity. If someone's cell signal gives out at a game-winning moment... We'd hate to be the judge on that one!

With a smartphone, everything is at hand. Literally. It's easy to get distracted by an incoming text, email, the internet, etc. If you're using this in a large event it encourages people to have their cell phones out (when it can already be difficult to maintain their attention spans).

Cheater, cheater. . . having a phone in-hand while voting makes sending a game show answer to a friend just a quick-text away. Not that we'd question the integrity of the audience, but stranger things have been known to happen.

While we think smartphone response systems are a great concept, we think they have a long way to go in terms of practical application at this time. For right now, we'll stick with our good ol', reliable, radio-frequency audience response keypads.

A "Third Day" Audience

2011-04-01T08:59:00.000-05:00

Recently, we were brought in to consult on a very small element of an event. We produced a game show that took place on the first and third day.

The game show itself went over very well--utilizing both a set of contestants and audience-response keypads so everyone could play along.

At the beginning of the third day, however, we noticed a marked change in the audience. The energy was low. They seemed tired. We asked another producer if the "networking" the night before was the culprit, and they responded--nonplussed--"No, it's just a typical third day audience."

Why does a third day audience get a pass on being as engaged as a first day audience? This was a bit of a shock to us--our "typical" events have the audience leaving MORE energized on the third day than on the first. Instead of a high climax on the first day followed by a slow, downhill denouement to the flight home, our events start out with moderate energy and build and build and build.

Why?

Energy in an event indicates that the audience is still primed for learning. Energy doesn't always equate with rah-rah pom-poms (though it certainly can, if the circumstances are right) but it signals active participation on the part of the audience members. You want an audience engaged all the days of your event--quite simply--so that all the days of messaging will be absorbed and taken back into the field.

How?

Making sure that an audience stays energized for an entire event is no small feat. Most events are designed to work against this goal; big opening followed by a keynote followed by presenter after presenter...a day of workshops...some strategy presentations on the final day...etc. Here are just a few broad-brush ways we keep an event from having a "Typical Third Day Audience":

Have points of engagement throughout the event; games, discussions, audience interaction.
Put the audience on teams and elicit their commitment to active (not passive) participation.
(Along previous lines...) Have the audience develop their own goals and ground rules for the event.
Incorporate competition through games and activities.
Have an emcee whose purpose goes beyond introducing the next speaker; they can prime content, tie messages together, lead reflections and give the audience "brain breaks" in between speakers.
Require all presentations to be engaging, brain-based, interactive, pointed and RELEVANT.
Control the environment of the room--this may mean having fewer breakouts and more general session.
Avoid information overload. You can start to do this by making sure each critical point/outcome is previewed, presented, reviewed (several times), and practiced. This will naturally limit the amount of information you can include, and will also increase chances of "what's important" being remembered.
Change the way information is being presented frequently.

We'll cover some of these individual points in greater detail in future blog entries.

What's On Your Attendees' Agenda?

2011-02-01T14:40:00.004-06:00

"They're freaking out because no one has gotten an agenda... this definitely isn't going to be a meeting as usual."

--Our client, about his attendees.

We frequently don't publish a detailed agenda in any of the event materials given to the attendees. If we do, it ends up being no more detailed than a start time and rough break/lunch times (and perhaps a rough end time).

Not having an agenda does several things:

It allows attendees to fully engage. Though it drives "Type-A" personalities a little nuts, not having an agenda allows attendees to give up control (of their time, not their responsibility/accountability), relax, and go with the event. They want to see what's next.

It takes away pre-conceived notions. If an attendee knows that finance is going to present at 11, they have all morning to think about how unengaging that presentation is going to be. (Whether or not it actually IS.) They focus on the content of the moment and it gives the presenters an opportunity to frame the conversation how THEY want.

It prevents ducking out. "Well, it's only marketing, surely I can duck out and take care of XYZ..." If you don't know what's next, you don't know if what you're going to miss might be vitally important. At a previous event, attendees wanted agendas so they could schedule time with their families (some had come along for a post-event vacation) during the general session. Good for the family? Sure. Good for the content? No.

It inhibits clock-watching. Presenters finish early or, more often, run over time. Not having an agenda gets rid of the toe-tapping, "He's 3 minutes-and-counting over his allotted time," "When will she be DONE already," sentiments out in the audience--decreasing impatience and increasing attention. Likewise, if a presenter goes "short", the audience isn't left wondering why they didn't take up their full 40 minutes.

It allows for on-the-fly changes. During the middle of an event, we sometimes need to switch a presenter or change the direction of the content based on what is happening in real time. Without published agendas, we're able to do this seamlessly--and the audience is none-the-wiser. Do they know that Presenter X failed to prepare and so we had to substitute Presenter Y? Nope. Do they know that because XYZ happened earlier, we chose to invite the keynote speaker from yesterday back? Nope. Do they know that we're throwing in extra activities because the energy seems low? Nope. They're going with the flow, and we're able to better do our jobs.

Not publishing an agenda may not work for all events--and often a minimal level of detail (when people go to breakouts, when the day begins, etc.) is needed in written form. But when one has the option, don't have a minute-by-minute breakdown of the event available to the public audience.

Driving Clients Crazy: Set in Stone vs. Flexible Events

2011-01-13T15:31:00.007-06:00

Right now, we're ramping up for a good half-dozen January events. As we put together show flows, presenter scripts, emcee guides, etc. We're driving a few of our clients a bit crazy.

This certainly isn't on purpose, but some people need everything to be set in stone weeks before an event. We simply don't operate that way.

That doesn't mean that every single element isn't meticulously thought out--it is. What it *does* mean is that an event is a living, breathing creature. Without flexibility it won't necessarily suffocate in its own box, but it can be a fraction of its potential.

Here are the advantages of a flexible event:

Not having everything set allows you to adjust your presentations/flow to the mood of the audience.
Sometimes spontaneous activities need to be inserted to increase the energy level of the room.
Things happen at an event. You want to be able to comment on them, script them in, etc.
Flexible content allows you to adjust to the knowledge base of the audience. If things are too difficult to understand or too easy the audience is going to check out.
Sometimes the best ideas come out at the last minute. You don't want to reject something that could be exactly what the event needs just because it wasn't planned weeks in advance.
Mistakes happen. You need to be able to correct them seamlessly.

This is also, sometimes, why we don't publish a minute-by-minute, bullet-by-bullet agenda or content summary. If the audience has an exact road map of what's coming, they are utterly unforgiving when things have to be changed (and things, very often, DO change during an event whether things are supposed to be set in stone or not).

Presenters Like Presentations That Are Fun To Present

2010-12-09T09:55:00.000-06:00

Here's a novel concept: a dense deck of PowerPoint slides is just as not-fun for the presenter as it is for the audience.

I guess we've always known this is true in the back of our minds; but if a presentation wasn't fun to present, why would a presenter present it? (Ladies and gentleman, your new tongue-twister.)

We stumbled upon this revelation (ehhem) when consulting with a client about their lunch-and-learn style presentations. They wanted a fun, brain-based presentation that was turnkey; anyone presenting could give a good, engaging presentation--even if they weren't their top choice for a speaker. Then our client said, "Well, if we have a fun presentation, it could make the presenter better. After all, presenters like presentations that are fun to present."

The lightbulb went on!

We're so entrenched in advocating for the audience to be engaged, that we forget that a speaker can become a talking zombie; someone who is just delivering the words and going through the motions without enjoying the experience. The presenters' enjoyment always took a backseat to the audience--and we went forth crafting energizing, brain-based presentations without being aware of the effect it had on the presenter.

It's true, there are some presenters who can make a proverbial silk purse out of a sow's ear--taking a 49 slide deck with 18 bullet points per slide and presenting it in an energetic way. . . but they typically aren't just *presenting*, they're also engaging with jokes and anecdotes and going off the slides, etc. If you had to substitute speakers at the last moment, giving that same presentation wouldn't be nearly as agreeable.

Just as the audience doesn't want to listen to a speaker just reading slide after slide, we can't imagine that that's what speakers want either. Not only does it not provide a creative outlet for them, but not having a presentation that engages the audience deprives a speaker of the critical positive audience feedback--the effervescent bubbling of energy in the room that you feel on stage when you're really *on* and they're really liking what you're saying.

So I guess the point is a humanitarian one: don't just improve your presentations for the sake of the audience, do it for the presenters, too.

Designing a Brain-Based Event: The Power of Competition

2010-11-17T00:17:00.000-06:00

(Note: This entry will also be posted at the Experient E4 Blog)

In the Brain-Based Events Exchange Café at e4, the audience was divided into two teams and we played the Brain-Based Smackdown (an audience response game show). Now, we didn’t just play the game for fun’s sake (though it certainly was a lot of fun), we added both the team interaction and the competition into the presentation to increase the success of the event.

Why put the audience into teams and add competition into an event?

· A person can get lost in an audience of 100…500…1000… It’s more difficult to get lost in a team of 10-20.

· Being on a team provides a personal, supportive environment at an event.

· Having team competition makes attendees accountable to their peers for engaging in the event.

· Competition reinforces content and adds energy, excitement, emotion and engagement.

Ways to add competition:

Game shows: Game shows are a great way for teams to earn points in a team competition. You can either add a single game to a workshop/breakout session, or have a game that runs throughout the day (previewing information, reviewing information, teaching information, etc). You can use the same format in different rounds (i.e. Multiple matches of a Jeopardy-style game) or you can use different game formats. Game shows can even be structured in tournament style to make them an event within the training.

Audience-response game shows can be particularly effective. Everyone has their own game pad so everyone plays along (and individual scores go towards the team tally).

Knowledge Bucks: A great way to keep individuals engaged and participating in a less structured session is "Monopoly money" or Knowledge Bucks. This funny-money can be given out when individuals respond to a question, arrive on time, etc. Team members can put them in a designated box, and they are added to the team's total score. These can be tallied during breaks.

Energizers: Have the teams organize a post-lunch cheer, with the most creative, on-point and well-executed cheer receiving the most points. Have a paper-toss where members write questions on paper, crumple them up and toss them around until a designated time period passes and one person from each team must answer the question in their hand--for a certain number of points a piece. Activities like this both contribute to the energy of the room and the team competition.

Leader Board: Have a leader board that shows the tally of team scores for all activities--game shows, knowledge bucks, team cheers, etc. Update it at breaks so teams can see where they stand and to stoke a little competition. This doesn't have to be anything fancy--a grid on a white board or a PowerPoint slide will do nicely.

Dan Yaman is the Founder and CEO of Live Spark, the event design firm that produced Eddie and Ellie the eagles. Live Spark also consults on presentations and events, designs custom game and audience-response experiences and more. You can check out our blog for more tips and event insights—or check back here for more postings to come.

Designing a Brain-Based Event: Adding Emotion

2010-11-01T15:08:00.001-05:00

(Note: This entry will also be posted at the Experient E4 Blog)

In the Brain-Based Events Exchange Café--recently presented at e4--we talked about ways to engage an audience at an event and make sure that your message is communicated in a way that people will remember.

Emotion has been proven to increase the rate of recall in events. When there’s an emotional context, the brain secretes adrenaline and this helps to fuse memories. This creates a powerful event where more key information is retained by attendees.

Within our café session, we asked participants to brainstorm ways that they can add emotion into an event. Here are some of the great answers we received:

Share stories: Stories activate the brain and engage us emotionally. A story can be an anecdote or can even be the “story” of a product.

Create a personal connection: Good speakers get audiences to relate to them using rapport, anecdotes, humor, etc. Creating a personal connection could also mean making it possible for people to bring and share their own experiences within an event. Setting their own powerful, highly-personal goals and outcomes.

Incorporate humor: Ellie and Eddie the Eagles are good examples of incorporating humor into an event. You don’t have to have a giant talking eagle co-hosting to engage the audience in a humorous way, though. Jokes, anecdotes, videos, etc. are also ways to add humor.

Create competition: In the Brain-Based Events session, we played an audience-response game show to re-engage participants, but also to create the emotional experience of competition.

Inspiring videos: Hollywood spends millions of dollars producing products that will emotionally connect with an audience. In the right context, an inspirational video can be extremely powerful. (The locker room scene of “Miracle on Ice” comes to mind.)

Use music: Our brains are wired to engage with music. The music you use as the audience walks in, leaves, and reflects/discusses during the event can have a huge emotional impact. On example of musical mis-use? I attended an event where the opening song, as the audience walked in, was “Rainy Days and Mondays (always get me down)”. Talk about setting an inappropriate context for the event!

Scents: We saw scents being used at the e4 event to draw people into areas. Scents can have a powerful emotional connection—the smell of popcorn in the lobby, fresh-baked bread, the sharpness of peppermint etc. Keep in mind, though, that scents are somewhat risky to employ at an event because there can be so many sensitivities, and strong scents can be a trigger for headaches.

Nostalgia: Company heritage pieces are a good example of using nostalgia for emotional impact. Old photos, sound clips, etc. can also be employed.

Novelty: Changing up the program and adding elements that are completely new and surprising can provide an emotional experience.

Photos: There’s a reason that people display “happy snaps” on the morning of the second/third day of an event. It reconnects people with their experience at the event.

Environment of the room: Lighting, seating, staging, etc. can all subtly influence emotion in the room. Dark rooms with close seating create a different feel than an open room with theatrical, flashy lighting.

Interaction: Interacting with the audience at an event can foster an emotional experience… but more on creating interaction later!

Emotional connection with an audience doesn’t have to be complex, and it doesn’t have to be one single emotion. Making an event FUN adds emotion. Having a team competition adds emotion… And that all leads into higher content retention and a more effective event for you and your clients.

Designing a Brain-Based Event: Adding Interaction

2010-10-11T15:00:00.000-05:00

(Note: This entry will also be posted at the Experient E4 Blog)

In the Brain-Based Events Exchange Café--recently hosted at E4-- we talked about ways to engage an audience at an event and make sure that your message is communicated in a way that people will remember. Adding interaction to an event and within presentations is absolutely critical to success.

Studies cite different attention span limits (Dr. Medina stated 10 minutes), but on average, the adult attention span in a live event is from 5-7 minutes.

That means that in most typical presentations, there is going to be a lot of attention atrophy, and the messaging will be lost. So how does one mitigate against this effect in a typical, 60-minute presentation? By adding interactive elements at regular intervals.

During our exchange café, we brainstormed ways to add interaction within a presentation, and here’s what we came up with as a group:

Add a game: In our own presentation, we played a game show. In addition to being a way to review, preview and present the information in a unique way, it also added an element of energy and competition that broke up the content.

Do a skit: At an event we produced, instead of just giving the finer points of coaching, the presenter brought an assistant on stage and modeled the coaching interaction.

Have discussion: Give the audience opportunities during a presentation and an event to reflect and discuss your content with a neighbor or at their tables. Not only does it reinforce content and add interaction, but it also creates personal relevance.

Demonstrate: If it’s a new product presentation, don’t just rattle off bullet point features—have a prototype to show, or things that the audience can “play” with and interact with. If it’s a new process, actually go through the chronology.

Show a video clip: Media is a great way to break up a presentation, add emotion and captivate the audiences’ attention.

Ask questions: When a speaker interacts WITH the audience, it makes they audience accountable for their participation in the presentation. Gathering their opinions, thoughts, misconceptions, etc. makes a presentation more personally relevant.

Switch speakers: While the best-intended panels of mice and men may often go awry, the concept behind a panel or interview or tag-team speakers is a good one. Switching speakers resets the attention clock.

Use different sounds: When this was brought up in our session, it referred mostly to the modality of a person’s voice—varying tone and timbre to be a dynamic, continually engaging speaker. However, using music, sound effects, etc., could be a way to add novelty and re-engage the audience.

Add activities: An audience wants to play. Participating in hands-on activities not only increases interactivity and extends the attention span, but it also gives the opportunity to practice with key concepts and content.

Tell a joke: Humor is a wonderful way to re-engage the audience, because it evokes a strong emotional response (also causing the brain to secrete chemicals that aid in binding memory). Getting the audience to laugh is a great way to keep their attention. (This is another reason why we use live animated characters, like Ellie and Eddie the Eagles.)

Tell stories: Speaking of emotional engagement… A good story can captivate attention far beyond the typical attention span, because that’s how we’re wired to receive information, process and learn.

Why we Love Steve Jobs

2010-09-22T00:41:00.005-05:00

We love Steve Jobs from Apple. Well, I mean, we don't personally love Steve Jobs, but we do love the way he presents.

Our office gathered around a laptop (yes, a Mac) to watch Mr. Jobs announce new iTunes, Apple TV, and iPod Touch (among other) upgrades. As we listened to him speak, it became abundantly clear that he's a walking best practice for presentations.

Not that this is revolutionary, much has been made at websites like Presentation Zen, etc. about the clean, clear way that Mr. Jobs presents.

He:

Has clean slides with lots of "white" space.
His slides are so simple, in fact, that the average presenter would be tempted to add just a bit more. A few talking points, perhaps? Alas, the simplicity is crucial. The slides are easy to understand, impactful and resonate INSTANTLY with the audience.

He is a great technical speaker.
There's a lot of training that goes into a speaker being seen as "down to earth". It's a hallmark of practice that Mr. Jobs presents with such ease, and so that everyone--from your average at-home blogger, to a shareholder, to a technician, to the consumer--can understand the message. Not only is his message colloquially phrased, but he has genuine passion evident in his speaking. Rehearsed/fabricated (we think not) or not, it makes the presentation that much more compelling.

Has a great process for learning.
Mr. Jobs presents the features/benefits of his product, then he demonstrates how it works, then he recaps the features and benefits. Not only does this change the way the information is presented--making it more engaging--but it also reinforces the learning. He'll take out a product and demonstrate the physical process of a procedure on stage. This connects all the dots--from features to function.

Whether you're an Apple user or not, there's no denying that Steve Jobs does one heck of a job presenting his products. It's a style we could all afford to emulate in internal OR external presentations.

Graphic Recordings at an Event

2010-09-07T20:39:00.000-05:00

What you see above is a "graphic recording" of a session we hosted at e4 in Orlando this year. (The session was Brain-Based Events, and you can click on the graphic above to see it at a larger, easier-to-read size.)

E4 has always been great about introducing new innovations in the event and meeting industry and putting them into practice at their own event. This was no exception--we were treated to a graphic recorder right on the side of the room in the general session. The objective was to provide the audience with an instant, graphically stimulating portrait of the presentation to appeal to visual learners.

Like many innovations, there were some great elements and some not so great aspects to the graphic recordings. Here are our general impressions from a brain-based perspective:

What worked:

Having the graphic recordings posted around the room past the session they were "drawing" was a great recap and reminder of what was covered. It also provided a colorful, visually stimulating environment.
Having the graphic recordings scanned and available post-event was extremely cool. It was easy to reference a presentation.
The graphic representations made it easy to recall chunks of information in a presentation and they made for a great review tool.
Graphic recorders had an opportunity to go back and "amend" the recordings with extra information past the session (or at least they did during our session).

What didn't quite work:

Having the graphic recorders at the front of the room pulled focus. The novelty aspect of the graphic recording was constantly demanding your attention (and seeing something moving out of the corner of one's eye while focusing on the presenter was slightly off-putting).
The brain can't multitask, and the tendency was to switch from the drawing to the presenter with little success at "getting" the information from either source while it was occurring.
When the recordings were i-mag'ed on the main screen, they were incredibly distracting.
The graphic recording wasn't instantaneous, and as a result if one was watching that element, it tended to drag quite a bit or was incongruous with the information at hand.

If one were to use graphic recording, our suggestion would be to have the graphic recorders on the side or back of the room, and use the recordings primarily as a review tool post-session. (And we *love* the idea of walking in the second day, or after a break on the first day, and having those big, bright sheets detailing the previous days or presentations before.)

@e4 With Ellie the Eagle

2010-08-17T01:06:00.004-05:00

It's been a *very* busy summer for us here at Live Spark. We'll do a more thorough update and add more articles soon, but we thought we'd let you know where we're at right now.

The answer is the Hilton Bonnet Creek in Orlando, Florida at the e4 (Experient) conference.

Last year, Eddie the Eagle--an AniMated character produced by us--was the co-host of the event with Experient's Teri Tonoli. Eddie couldn't make it this year (due to various family commitments and a need for variety), so he sent his new wife (and nest partner) Ellie to fill in for him on hosting duties.

Ellie looks quite similar to Eddie--only with a bow--and, like Eddie, belongs to an association of meeting planners (of the eagle persuasion). She and Eddie first flirted at eHarmony--that's eagleHarmony--being matched on 5 different levels of compatibility. (Not least of which, a mutual love of roadkill.) They then grew their romance in the feather at e5--the e4 event...for eagles.

Now Ellie is at e4 to learn how to talk the talk and squawk the squawk. The opening session on Monday already went really well, and you can bet she'll be sitting in on one of Dan Yaman's "Brain-Based Events" presentations on Tuesday at the Exchange Cafes. (Hey, if an eagless can't shamelessly promote once in a while. . . )

So if you're at e4--look for us here! And if you're not, well, this introduction to Ellie the Eagle probably seems kind of out of place...but you should definitely explore how an AniMated character could add humor, engagement, reinforce key points, and be a delight with impact at your next event.

Doodling Along

2010-07-22T11:19:00.004-05:00

The photo to the left was taken during the recent Kagan hearings. (Credit: AP photo)

It shows Minnesota Senator Al Franken doodling while the hearings are taking place. This has been remarked on positively and negatively, and while we won't touch the partisan politics, we do believe that this photo illustrates (pun intended) a point.

I, myself, am a meeting-doodler. This has frustrated some bosses I've had, because they take the doodles as a sign of disrespect or inattention. The truth is, however, that I need to sketch, doodle, write, etc. (do something!) with my hands while I'm listening to a presentation. It helps me focus...and I'm not alone in that. (Sen. Franken, for one, appears to be in this camp as well.)

This is why, when we design meetings, in addition to any structured workbooks, sheets, etc., we always suggest blank notebooks. It appeals to the kinesthetic learner--those who need to move to learn.

Some people will write notes (and even if they never look at them again, the act of writing them down helps cement the knowledge), some people will doodle (forming strong visual associations in their mind along with keeping their hands busy and brain focused) and others won't use them/don't need them. Whatever the audience's personal involvement with their notebook, everyone needs the option of having a space to physically write, doodle, draw, note-take. It doesn't mean that their attention has waned, in fact, quite the opposite.

Three Elements that Make an Event Memorable

2010-07-12T12:03:00.004-05:00

Three Elements that Make an Event Memorable
The brain-based way to engage your audience.

[Also published on the Experient E4 Blog]

The Art of Theater: Nothing engages the human mind like emotion. It’s the connection to our fellow man, our jobs, our world. It’s the primary influence in many decisions. An event should be an emotional experience—and a little theater goes a long way in producing an emotional outcome that supports content retention.

Theatrical elements can include game play (game shows, team activities, etc.), powerful video clips, stories etc. Theater isn’t about being ridiculous or novel for the sake of novelty, it’s about engaging your audience on an emotional level.

The Science of Learning: 95% of what is delivered in a typical meeting environment is forgotten 24 hours later. That’s a scary statistic for any meeting professional. This is primarily because, in general, events are not designed with the science of learning in mind.

Brain-based learning techniques can include giving breaks in between presentations for reflection, paring down information—sorting the nice to know from the need to know, preframing, informing and reviewing for all key content points, and utilizing activities to practice and apply knowledge.

The Psychology of Persuasion: An event is all about buy-in. An audience needs to buy-in to the content, to their participation in the event, to interaction, key content points, etc. A truly persuasive event is framed properly; eliciting commitment from the audience to play full out during the event, getting attendees to write down their own personal goals for the event and—after content pieces or presentations—recording how the new information will be relevant to them.

Going into the specifics of a presentation, presenters tend to lead with what persuades them. Everyone will buy-in to AN argument—but that doesn’t mean they’ll buy-in to YOUR argument. Play to all persuasion styles: data evidence, social proof, personal guarantees of success and relevance to achieving their goals.

The 4 Stages of Learning in a Brain-Based Event

2010-06-30T11:24:00.003-05:00

(Note: This entry is also posted at the Experient E4 Blog)

There has been an increased focus on events that are produced in a brain-friendly way and result in knowledge transfer in the meeting and event industry. An event should produce measurable results and fit specific learning outcomes.

However, in order for permanent, real learning to occur, the brain has to go through four stages. They are: Preparation, Presentation, Integration and Performance. Unfortunately, most of these stages are either ignored or mismanaged in the course of a typical event.

Stage one: Preparation: This is where the learner's mind gets into an optimal state to receive information. This state is characterized by:

- Arousal of interest/curiosity

- Strong desire for the learning or the benefits from learning

- Outwardly focused/aware state

- Clear about the goals of learning

Without preparing the student for the learning, the student has no compelling reason to learn and retain the material.

What happens in a “typical” event: Very little information-focused preparation for the event occurs, aside from a few invites, surveys, etc. Once at the event, the attendees enter the ballroom. The environment is familiar to the brain and it draws clear conclusions: “This is going to be more of the same”. Time to get out the smartphone. . . Previous associations of meetings being painful or a waste of time cause immediate disengagement.

Without proper preparation, not only does the brain revert to potentially negative meeting stereotypes, but it fails to connect the event with personal relevance. If something is not relevant, then it won’t be remembered.

Stage two: Presentation: The learner encounters the learning. Optimally the information is presented in a multi-sensory delivery using a variety of brain-friendly techniques:

- Appealing to all intake modalities (VAK)

- Shift of focus every 6-8 minutes

- Big picture to detail

- Utilizing novelty, humor, storytelling, etc. to engage the learner

- Metaphors

If the material isn't presented in a way that is interesting and engaging to the learner, it won't sink in and the mind will wander. If it doesn't match their "intake style" (VAK), they wont fully receive the message.

What happens in a “typical” event: Presentation is the main focus of most events—after all, it’s all about presenting the material—whether it’s a keynote speech, learning module or executive summary. This is where most meeting professionals spend their time- but presentation without the other 3 stages of learning is a waste of time—presentation does NOT equal retention.

In the typical corporate event most presentations DON'T appeal to all learning styles; presenters tend to present in their own preferred style. This may mean that a person who is highly visual presents picture slides, but offers little interpretation. Speakers who use their PowerPoint slides to be personally comfortable with their own material tend to overload the audience—subjecting them to “death by PowerPoint”.

There's no shift in focus so the attention span of an attendee is maxed out within the first 8 minutes of a presentation and "brain overload" occurs.

Stage three: Integration: At this point the learner becomes inward-focused as he makes meaning of the new learning. This is a time of feedback, testing, making sense; combining the new learning with previously stored memories to create new neural connections.

If Integration doesn't occur, it's unlikely that the learning will get embedded into long-term memory.

What happens in a “typical” event: The “what does this mean” connection doesn’t occur, nor is there time for reflection and application. One speaker is typically lined up right after another and another (sometimes under the guise of trying to fit as much “learning” in as possible) without brain breaks, and the information becomes compressed and forgotten.

Stage four: Ongoing performance: Memory encoding and strengthening occurs here as the learner tries out and performs the new learning. While some might correctly argue that a portion of performance must occur outside of the event and on the job, the event can also be a vehicle for ongoing performance.

What happens in a “typical” event: There is no review of information after it’s presented, and no hands-on application, even if it’s viable. Typically, there is no strategy introduced within the event to connect it to life and learning AFTER the event, so the expectation of ongoing learning and preparation for retention is not met.

The Environment of the Event

2010-06-14T17:02:00.003-05:00

Everything at your event communicates a message to your audience. The environment (and I'm talking room setup, not mother earth) is no exception. It can send plenty of messages to your attendees; elegance, professionalism, high production values, same old boring meeting as last time...

That's right. When an audience walks into a room that is staged (albeit with thematic differences) exactly like an event-as-usual, you send the message that it'll be an event as usual. Their brains prepare for the same old death by PowerPoint, the same old line of speakers, the same old cocktail hour in the evening and golf tournament on the second day. If you're making the effort to produce a transformational event--like on the audience has never seen before--better start with the environment of the room.

Now I'm not saying that the room needs to be fancy, overproduced or expensive, it just needs to communicate what you're going to expect out of the audience/participants.

Rounds instead of classroom/theater seating: Send the message that it isn't just a sit-down-and-listen meeting. There will be collaboration, interaction...and intimate experience in an audience of possibly hundreds. Encourage people to get to know their round-mates right away, and even consider putting kinesthetic devices (a.k.a. toys, notebooks, play-doh) on the rounds.

Make use of peripheral visuals: Use the sides of the room to reinforce your message. Put up key points, slogans and sayings, a collective "sharing" board for insights, a road map of the event, etc. Not only will these make an impact upon entry and allow attendees to immediately begin to engage with the event, but throughout the day/s they'll reinforce messaging both consciously and subconsciously.

Pay attention to the music: Most events are preceded by some sort of walk-in music. Usually, it's some sort of popular blend that the A/V crew might have on hand, and it's not something that is typically planned out to a great degree. Leading the event with purposeful, high-energy, positive music that gets people clapping/dancing/chatting as they walk in can set the tone for an interactive event. (Just don't rely on energetic music to carry attendees past the opening if the rest of the event isn't engaging.)

Control the entrance: Don't just have attendees trickle in willy-nilly, chatting or checking their Blackberries as they mull about and wait for everything to get started. Keep the doors closed until people are mostly there. Have leaders in the room already, greeting the attendees and directing them to tables. Have PowerPoint branding/messaging up directing attendees to stay on their feet and clap along to the music.

Of course, these are just *some* suggestions. But whatever you do, if you don't want to communicate that this is an event as usual, don't start your attendees off in the "usual" environment.

The Award Ceremony Conundrum

2010-05-26T16:03:00.000-05:00

Award ceremonies are almost always a lightning rod for criticism in the event industry. They tend to be unnecessarily long, overwrought, boring, dry, tedious, torture to sit through, a like watching a particularly unengaging, seemingly-unending procession of people.

Perhaps I'm being a bit harsh. However, clients, production companies and audience members alike have expressed such derision within my hearing at some point or another.

Then why do we still do award ceremonies?

Because they can be really, really meaningful to people and very motivational. When we're not the subject of the ceremony, it's easy to forget the impact of recognition. I first realized this when one of my family members won an award at their company and were invited to the award ceremony. It was a *huge* thing for them, and their excitement and enthusiasm was palpable.

In short--award ceremonies are important, but problematic. They're a big deal to those nominated or winning awards, and a potential bore to those in the audience, (perhaps that's punishment for not winning...) or award winners after their portion is done.

So how do we deal with this? There are a few ways we can start to improve award ceremonies:

Break the awards up into chunks during the day. I know the traditional award ceremony night appeals to many--and can take the place of another structured evening of entertainment--but we've found great success in breaking up the awards into categories and presenting them in between other topics/speakers in a general session. Not only does this give small bursts of recognition and makes the whole day about recognition, but it also gives the audience a break from straight content, or presenter after presenter after presenter.

Break the awards up with other content during the award event. Having dinner during an award ceremony is fine, but there are other business matters that can be addressed here as well. We were at an association awards dinner where there were awards, then a keynote, then awards, then dinner, then swearing in of new board leadership, then the final awards.

Increase the pace of the awards. This is really a band-aid fix, but there are ways to speed up award ceremonies. Include the bios/qualifications of all nominees in a program can eliminate lengthy readings. Holding applause until the end is a way of cutting down on transition time. Having a big group picture at the end of the night instead of having individuals come on stage, get their award, snap a picture and leave can also be a time saver.

Add entertainment! There are a few different ways to add entertainment to an award ceremony. I'm not talking a juggling act or dinner act or any other kind of hired entertainment. (Though that can be a diverting part of an award ceremony, it can make the rest of the presentation look even more deadly-dull in contrast unless there are other entertaining elements incorporated.)

Engaging hosts--We'll often pair two dynamic presenters together, get them out from behind the podium and let them have a dialogue. Humor is key, but no cheesy Oscar-style jokes allowed. Professional emcees are also a great option.

Engaging presentation--We've often pared down award PowerPoint, added in stories, metaphors, etc., so that it's not just a presentation as usual, it has captivating elements. You can change the format of the actual award presentation, too. I.e. We once had nominees "compete" in a game show format.

Video clips, multimedia, sketches, etc.--Don't just give award attendees a PowerPoint deck framed by an immaculate stage. Pick out relevant video clips (or create your own), present in a song, add in audience participation activities, etc.

Homer Simpson Builds a Computer: An Event Design Parable

2010-05-19T20:06:00.003-05:00

I recently caught an episode of "The Simpsons" where Homer (the bumbling father character--on the rare chance that anyone reading hasn't been exposed to "The Simpsons") decides that he wants to build his own computer.

Ever-ambitious, he gathers up the necessary supplies and assembles his masterpiece. He knows that a computer needs a keyboard, so he gets a typewriter. He finds a television set for a monitor. He attaches a CD player for a CD-rom drive. This continues on. All the elements come together and finally, Homer has a machine with all the functional parts of a computer.

But it doesn't work.

Just because all the elements are there, doesn't mean that it can perform the desired function, or produce the correct result.

We see the same thing happen with a lot of presentations in an event. (Or an event as a whole.) Not that we'd dare say that any meeting planner is akin to Homer Simpson, but they fall into the same trap.

They have the PowerPoints. They have the presenters. They have the content. They have the audience. They have the staging and breaks and food and evening activites. ALL elements have been collected, put together, and voila! Event!

The problem is, these individual elements don't make an event. Just as a computer is more than the sum of its parts, an event has to have every element designed with the outcome in mind. Just having content doesn't mean that the audience will absorb it. Having PowerPoint doesn't mean that there's a good presentation.

This is where event design comes in. When the event is designed with the brain in mind, instead of the individual elements that make up an event, the audience walks away knowing, doing and believing in the key objectives. Next time an event is being produced, don't just think about each element going into place--think about the whole direction of the event.

Cartoons in the Senate

2010-05-07T12:54:00.003-05:00

The internet is somewhat up in arms about what is seen in the image above--Senator Al Franken using a political cartoon to illustrate a point during a speech on the floor of the U.S. Senate. The editorial cartoon pointed out a problem with an existing financial bill that Senator Franken's proposed bill will solve.

Now, we're not touching the political aspects of the cartoon, proposed bill or Al Franken. What we *would* like to comment on, however, is how effective the showing of the cartoon is in making a point and as a presentation tool.

True to the form of editorial cartoons, this illustrates the crux of the issue in a highly visual manner. Senator Franken was able to leverage this to make a point that the public can easily relate to. Instead of trivializing the issue by being a cartoon--it highlighted his presentation in a way that was clear and engaging.

We've seen similar cartoons make their way into keynote speeches. Besides illustrating and highlighting particular points, they also make the audience stop, laugh and pay attention. The absurdity, the humor, the visual format all combine to make them an incredibly effective tool in a presentation.

So Senator Franken used a cartoon...and now everyone's talking about his presentation. Agree or disagree with his points; one has to admit that it's rare that a run-of-the-mill, every-day Senate presentation makes much of a ripple in mainstream news media. We doubt that such a stir would have been made if he used a PowerPoint slide rife with bullet points.

"We Have Met the Enemy, and He is PowerPoint"

2010-04-27T13:44:00.004-05:00

While perusing the news, I came across this article in the New York Times about the U.S. Military rallying against PowerPoint as an instructional tool.

Full text is here: http://www.nytimes.com/2010/04/27/world/27powerpoint.html?no_interstitial

The slide to the left was used to explain military strategy. Do you get it? Apparently, neither does anyone else--showing the striking lack of clarity that relying on PowerPoint can bring to a presentation.

A few quotes out of the article (emphasis and italics mine):

“PowerPoint makes us stupid,” Gen. James N. Mattis of the Marine Corps

Gen. H. R. McMaster, who banned PowerPoint presentations. . . [likened] PowerPoint to an internal threat.

“It’s dangerous because it can create the illusion of understanding and the illusion of control,” General McMaster said. . . “Some problems in the world are not bullet-izable.”

Gen. David H. Petraeus, who oversees the wars in Iraq and Afghanistan and says that sitting through some PowerPoint briefings is “just agony,”

Commanders say that the slides impart less information than a five-page paper can hold, and that they relieve the briefer of the need to polish writing to convey an analytic, persuasive point. Imagine lawyers presenting arguments before the Supreme Court in slides instead of legal briefs.

Senior officers say the program does come in handy when the goal is not imparting information.

Wow. Those are some pretty powerful statements from some people who have the responsibility to convey information effectively to the troops, higher ups, strategists, etc. The highlighted points in particular are both astounding and accurate:

Sitting through PowerPoint can be agony.
PowerPoint relieves the speaker of the responsibility to convey a concise, persuasive point.
PowerPoint is great when the goal is not imparting information.

And yet, PowerPoint is used almost exclusively in corporate presentations. What we've seen through the years has been right in line with the impressions of the article. Speakers all too often use PowerPoint as a crutch, and all too often, the PowerPoint itself hinders the ability to convey information--which is the opposite of its intention.

And yet:

“There’s a lot of PowerPoint backlash, but I don’t see it going away anytime soon,” said Capt. Crispin Burke, an Army operations officer at Fort Drum, N.Y.

It's not going away in the corporate space anytime soon either. So what can we do about it? Find the best ways to use PPT as a TOOL instead of an obtusification device. I've spoken a lot about PowerPoint on this blog here, giving tips such as making PPTs clean, clear, concise, not having them be speaking notes, etc. Those are just a start. Perhaps we need to seriously rethink our stance on PPT as a given--or cut back drastically. After all, if the military can see it, shouldn't a CEO/VP/VIP?

What's New Versus What's Needed.

2010-04-19T10:28:00.000-05:00

Occasionally, we gain a new client because they're looking for something novel in their event--something different from what they've done the year before. I'm sure this request is foreign to absolutely zero production companies or event design firms. Our unique tools do fit the bill for this kind of request and it's good for us (so no complaints there), but I have issue with novelty in an event.

No, I'm not opposed to change or to doing something different within an event, but this approach is extremely problematic and it tends to create extreme parties and disparate event elements: The "it's not broke, don't fix it" camp and the "we can't do something they've seen before" camp.

All with attention on what's NEW instead of what's NEEDED.

Because I highly doubt that whatever new and novel juggler/act/entertainment/technology/game/etc. is really going to hide the fact that all the attendees have seen the same old PowerPoint from presenters. And novelty is great, but novelty with a purpose is even better.

Oftentimes, we'll be asked to do an AniMate for an event--something that a lot of attendees have not seen--or at least experienced--before. When we produce an AniMate character, the first thing we ask is how it will further the outcomes of the event. No outcomes? Okay, let's put down your outcomes. A presenter wants to interact with the AniMate? Okay, let's work on your presentation.

We end up doing much more than adding a novelty and consequently, though the attendees will have "seen it before", the characters are frequently brought back in subsequent years (for example).

The most frustrating thing to hear is this conversation:
"But we've done that before."
"Did it work?"
"Yeah, they loved it! And it was very effective."
"Then why aren't you doing it again?"
"Because we've done that before."

I understand the tendency to gravitate toward the novel, to impress with new technology and new elements, but if the rest of the event isn't going to change (it's still going to be a line of presenters one after another--a proverbial death-by-PowerPoint firing squad) then adding new bells and whistles is going to be a waste of money (and no wonder audiences will have little tolerance for what has "been done" if it's not on-purpose).

The point is, the search for novelty without factoring in what the event really needs is a futile endeavor. Sometimes what the event needs is what worked the last time. Sometimes the event needs something different. And sometimes the core elements of the event need to be reevaluated, and the novelty is nice to have, but not needed.

Up in the Air about Virtual Meetings

2010-04-13T11:07:00.004-05:00

I know, I've been writing a lot lately about virtual events (both pros and cons). The topic seems timely and has captivated certainly the training world as well as the event world--so it makes sense that I keep coming across it on a day-to-day basis.

This weekend, I watched the recent blockbuster "Up in the Air", and I couldn't help but revisit the topic.

Putting all romantic and personal growth plot lines aside, at the heart of the movie is a company considering switching its face-to-face business into the virtual conferencing space. They're doing it for the reasons that I see a lot of companies eschewing in-person meetings for online conferences:

• It saves significant money on travel costs
• It saves time/energy on traveling
• It's new technology and therefore appealing
• It theoretically provides the information needed

BUT this company fires people--that's their product. George Clooney's character argues that this simply can't be done any way but face to face. By the end of the movie, the company has transitioned back to sending people on the road for in-person meetings instead of continuing to use the virtual solution.

Interesting to note here that this seems like a prime example of where virtual meetings would be most useful. All the numbers add up, the technology is there, etc. But at the heart of the movie we find that there are just some messages that have to be delivered face to face. People were insulted that they were told such life-changing news as a layoff, and there wasn't even the courtesy of having a person in the room with them. They were stuck staring at a video screen. How cold.

Companies utilizing virtual technology are, in some instances, doing so in reaction to economic hardship of some sorts. It's a cost-saving measure like anything else. But when they're not meeting in person, and are delivering OTHER economically sensitive news, what message is that sending to employees? That they don't care enough to look them in the eye and tell them that the annual yearly report isn't looking so great?

Don't get me wrong, I don't mean to be harsh. I understand perfectly the constraints of budget. However, one cannot ignore the human factor in the virtual world. And that, so far, is missing to me.

Virtual Events and The Popcorn Principle

2010-03-31T16:17:00.003-05:00

Recently, we attended an event promoting virtual conferences and the technology surrounding virtual events. (Interestingly enough, we attended this event live and in-person instead of virtually. Hmm...)

The buzz in the event industry is, of course, that companies are either supplementing in-person events with some virtual meetings, or are replacing in-person events all together. At the very least, a lot of companies are exploring the virtual space and seeing how they can use it to cut costs or just to stay on the cutting edge of technology.

The event was incredibly educational and opened our minds to a lot of possibilities within virtual events; virtual interactions and networking, streaming media on-demand, even virtual spaces that were set up to look like "real" life.

Then, as we wandered from vendor spaces to streaming cafes to educational presentations, our senses were overwhelmed. There was...a scent. A delicious scent... Our mouths watered... Wait, it was.... Freshly-popped popcorn!

Where was it coming from?

We quickly sought out the source of enticement. One of the workshop providers had rented a popcorn machine and was handing out free snacks. As we took our tantalizing bags of buttery goodness, we wandered around their space, looking at their information and sitting down to watch their pitch. It was a great way to enhance our experience and draw us into their show.

But what is the virtual equivalent of popcorn?

The fact that it was a scent and food wasn't important. The point is this: a lot of elements go into an event. Some of these can be replicated in the virtual space, certainly; the PowerPoints/handouts, the speeches, even a bit of the networking.

Some of them are irreplaceable. Would you rather submit questions through a chat forum, or have the opportunity to network with your CEO/VP/Etc. firsthand? Would you rather video-conference about a new product, or get the chance to see it and touch it? Is a picture worth a thousand handshakes?

While we dive headlong into the world of virtual events, it's important to remember how valuable face-to-face contact and face-to-face events really can be. While the virtual world may save a bit (or a lot) of money, there's still a need for in-person events.

Too good not to share.

2010-03-13T00:41:00.003-06:00

[At the Experient "Envision 2010" Event in Fort Worth, TX]

This is what an audience is *supposed* to look like at an event! Totally engaged and cheering (using a custom audience-response game show).

Hybrid Events: The new crop of conferences.

2010-03-04T00:50:00.006-06:00

We recently attended the Virtual Edge Summit, where the big buzz centered around "hybrid events". We have hybrid corn, hybrid pets, hybrid cars...in this modern day and age, it was only a matter of time before we got the hybrid event.

So what the heck is a hybrid event, anyway?

Simply put--a hybrid event is the blend of an in-person conference with a virtual component. This can be done several ways:

The event can be simultaneously broadcast--streaming from the live on-site event to the virtual event site online in real-time (in theory, both in-person and virtual attendees get the same content).
The live event can be re-played in the virtual space on a delay or with additional content.
The virtual event can supplement the live event--adding only additional content to the event, giving attendees a richer experience before or after the live event.

Wisely--though virtual events have become a solution to decreasing travel and production budgets--we haven't thrown the baby out with the bathwater. In-person events may be toned down or reduced in size, but they still have undeniable appeal and value, and are regarded correctly as necessary. Going to an entirely virtual solution is not a route that companies seem eager to travel. (And virtual events present their own unique set of challenges where audience engagement is concerned.)

The main fear of event producers with the advent of the virtual event and hosting a hybrid event is that the virtual component cannibalizes attendance at the live event. I can see where this would be a concern, but initial forays into event hybridization have shown that: A) People who weren't going to attend an elective conference in person still won't attend in person; B) People who really wanted to attend in person will still attend in person; but it adds another component C) People who weren't going to attend in person might check out a virtual event and people who wanted to attend but couldn't now have that option to them open as well; and D) Virtual events can create buzz for the in-person event, increasing attendance there, too.

While we see the promise in hybridizing events, there's a danger in thinking that a broadcast of a live event is an adequate virtual event. A death-by-Powerpoint situation in a live setting is not improved by moving it into the virtual space. In fact, it's more difficult to capture and retain the attention of your audience when they're in front of their computer--one of the biggest distraction-makers and multi-tasking tools out there.

So while the future of a hybrid event is bright and undeniable, this is a prime opportunity to rethink the presentation of content and to tailor it for a broader virtual space.

5 Years of Service: The Staying Power of an AniMate

2010-02-12T01:22:00.004-06:00

AniMated characters are a powerful communication tool at a meeting.

Sure, a 15-foot-tall AniMated head (or person, or animal...) is bound to be memorable. It's a 15-foot-tall talking-in-real-time AniMated head. That's something you don't just easily forget.

But the thing is, AniMates do more than make a flash-in-the-pan impact at an event. Even aside from making the content more memorable; reinforcing points through humor and recaps, captivating the audiences' attention and making them receptive to the message--AniMates really *connect* with an audience in an absolutely amazing way.

The certificate that you see in this entry is signed by the VP of Sales and the President of the Division for Honeywell. This is the same certificate that all Honeywell employees get when they've had 5 years of service. This year, they presented it to Petey the Pirate.

Occasionally, clients will use an AniMate one year, and then decide that they have to "do something different" the next year. They're missing the point. AniMates not only become part of the audience--but they're something that the audience looks forward to seeing every year.

I was backstage at this year's Honeywell event. Petey doesn't come out right away, of course. First, the VP of Sales--the host of the meeting--greets the audience and welcomes them to the event, etc. The last line of the VP's opening message was, "But I get the feeling we're missing someone..."

The audience started to chant: "Petey...Petey....Petey....Petey!"

Because Petey the Pirate is no longer just an AniMate. He's not--and never was--just a cheap gimmick to be discarded for the next new event-production fad. He embodied the spirit of the audience. He was their cheerleader, their comrade and their voice onstage in the type of an event where an audience is typically expected to be seen and not heard. He has become part of the culture of that division.
Petey is a prime example of the staying power of an AniMate. Five years and the audience snaps to attention whenever he comes on the screen. Five years and he is able to deliver key messages; both uplifting and the hard truth--in a way in which the audience can relate.

Five years, and Petey the Pirate has received a service recognition.

And he's definitely planning on showing up next year.

Getting AniMated about Gender Roles

2010-01-15T02:38:00.005-06:00

We've done a lot of AniMated characters for a LOT of companies in a lot of different situations. One of the most common AniMates is an audience advocate character--a human (most often), virtual representation of the audience's mindset. The audience advocate asks presenters the tough questions on everyone's mind, brings up the audience's point of view, and is essentially one of "them" on the stage.

Because they add humor and let audiences know that they are being represented and taken into account, audience advocate AniMates are extremely popular.

And these characters are most often male.*

Occasionally we're asked the question: what if we made the AniMate a female?

A good question--and very appropriate when the audience skews female. And yet, we usually advise against a female AniMate save for cases in which the audience is *overwhelmingly* female.

It's not that we don't want to do female characters, but the reasons are--perhaps--more indicative of gender roles in most corporate cultures than anything. Whereas a male AniMate can get off telling an executive that they have to prove themselves, and that they're skeptical about the new plan (before the executive gives a refined and credible argument that turns the AniMate around--along with the audience, of course), when a female brings up the shortcomings of an authority (male or female) she can come off as...well...whining.

They're the same words written by the same writer--the only difference is the face and the voice behind the argument--yet in the perception of the character there is a world of difference.

We're not saying it's fair or it's right--it's just how it is right now with most audiences that we deal with. It's interesting that while an AniMate in general is a mirror of an audience, that the bias for a male or a female AniMate is a mirror of society.

*It's interesting to note that the scripting for these AniMates is written by a female writer.

Happy Holidays from Live Spark

2009-12-22T17:25:00.004-06:00

Happy Holidays from all of us at Live Spark.

It's been a challenging year, in some ways, for the event industry. By and large, companies scaled back on travel--and this included large, live events.

However, it didn't stop meetings altogether. With the recession, companies had more reason to get their people together; to boost morale, get everyone on the same page, realign the team, direct employees towards common goals, etc.

What ended up happening was that companies shifted their focus from the big and glamorous elements of a live event (lighting, fancy staging, bigname entertainment, etc.) and started focusing on what was really important: the message.

It was with this renewed focus on the effectiveness of a face-to-face event (no matter how large or small) that we were able to help new, current and past clients develop events that truly had an impact on their organization. We didn't just work harder--we worked smarter--and it was our clients who pushed us to new heights.

Thank you for continuing to challenge us to come up with new, creative and innovative solutions. Thank you for your feedback, support and business.

Most of all, thank you for being a part of the Live Spark family.

As we head into the new year--the busiest time of year--we look forward to what is ahead. To new creative developments, to new faces, to new solutions and new audiences.

Happy Holidays!

Your friends at Live Spark

An Internal Affair: The Problem With Internal Speakers

2009-12-14T15:06:00.000-06:00

Internal speakers get a bad rap.

Not to say that it isn't largely deserved; for the most part, internal company speakers are what one talks about when they reference such phrases as, "Death by PowerPoint" or "Information Overload" or "Podium Ambien". (Okay, so I made that last one up.)

Professional speakers--again, only for the most part--manage to avoid such pitfalls. That's not to say there aren't exceptions to the rule: I've seen fabulous internal presenters and pretty lousy professional keynote speakers. It's just that when one makes their living doing something, they tend to do it fairly well. A company probably didn't hire a CFO to give an ace 50-minute presentation once a year at a sales meeting...they probably hired them to be really, really good at company finances. So presenting really *isn't* an internal speaker's main job--they already have a job to do, and one can hardly blame them for giving a comparatively small presentation the short shift when their main focus is on their daily responsibilities.

Recently I stumbled on a discussion of event industry professionals centered around poor presenters. The general consensus was that companies should hire professional presenters to escape from the trap of sub-par internal speakers.

Well, that might work for a keynote speech, of course, but I would say that not only is this financially prohibitive on a bigger scale, but it's also unrealistic, largely unnecessary and can take away a lot from the meeting--including critical information. After all--if you need someone to give the financial picture for the company moving forward, the best person to do it is someone internally who deals with that particular facet.

I'm not that quick to brush off internal speakers all together. There are definitely ways to coax a more engaging presentation out of a non-professional speaker:

Make it an Interview. A dialog can be much more captivating than a monologue. Have an emcee or dynamic colleague ask the presenter pointed, relevant questions. Keep the conversation focused and moving along.

If one is feeling like doing something different for an event, one could even stage the general session like a talk show--keeping the same emcee to transition between different subject matter experts.

Present as a Team. The head of a department can give a brief overview, and then hand off to members of their team to present--or presenters can take turns. Not only does this change who's on stage--adding novelty and re-engaging the audience every time the presenter changes--but it can also be a great opportunity to let a team share in the "glory" and let themselves be known to the audience.

Keep it High-Level. Internal speakers are often subject matter experts that spend all of their days doing their job in the area that they are speaking about. It's great that they're passionate and knowledgeable about their subject--but it's not often that the audience shares the same level of enthusiasm. For instance--a sales force doesn't want to (or need to) know *all* the little nuances of the marketing process and department and plan--they just need to know the parts that are relevant to them and will help them most in their job. Information overload can be prevented by keeping everything very high level--the presenter should think about what's important to the audience as opposed to what's important to them.

Add Variety and Multimedia and Novelty. There's nothing more compelling than a story--and internal speakers are full of them; they just don't know it. Stories, metaphors, pictures, video clips--all these tools can be incorporated into presentations to significantly boost the engagement factor. A story doesn't have to be a personal anecdote--sometimes a presentation *does* tell a story if framed correctly. Instead of clip-art pictures, use bold, big, colorful and memorable graphics. (And take out some of the PowerPoint text while you're at it.)

Case studies are also great. A presenter doesn't have to tell the audience how program X will benefit them--give a case study. Better yet, call the case study subject on stage to interject their story during the presentation. Variety, multimedia and novelty are all key in keeping the audience off the Blackberry and on the presenter.

Have a global, pre-defined and assigned set of outcomes. Having a set of clear outcomes for an event is huge. Define outcomes and give them to presenters. If they want to talk about something, it must somehow support one of the outcomes. If it doesn't, they either cut that information, or renegotiate. Every presentation should support the event--and having a cohesive set of outcomes both within the event and within each presentation will keep everyone on-message (and prevent speaker-speech-wander). Don't be afraid to cut time when it's not needed--just because you've always allotted 90 minutes for the marketing team, doesn't mean they have 90 minutes of relevant, outcome-based content THIS year.

Rehearse. It's torture to sit through an already-dry presentation only to be confronted with technical glitches, "What happened to my slide? Can you go back one?", and unprepared speakers. Internal speakers have regular jobs within the company, so they're not always given adequate time to rehearse. This isn't just an on-site task, by the way. Reviewing their presentation as they go along with a trusted peer, team-member or assistant (anyone with an honest, knowledgeable, critical eye) can keep it on-point and fresh.

Toss the PowerPoints. Look. I've heard it hundreds of times; "Well, [CEO, CFO, CMO, VP, Etc.] is just going to do his/her slides on the plane before the event...so there's not much *we* can do about it..." Not only does this tie in with not rehearsing, but if a presenter doesn't have time to prepare in advance--cut the slides! Not only do night-before slides have infinitely more mistakes, but they're also much more likely to contain the speech instead of being a speaking aid. Consider supplementing PowerPoints with handouts, or even a recording of the presentation (or presentation notes) on a website after the event.

Say it with a Song

2009-12-03T15:13:00.004-06:00

One of the unique techniques that we use to enhance face-to-face communication: parody songs.

Maybe it seems silly to use a parody song at a corporate event or in a serious video--but using parody songs to communicate or review key messaging isn't just a one-note wonder (ehhem...). They're a smart, brain-based way to engage the audience with the content; at an event, in a video, online, or in person.

Think back to when we were kids; the most important building blocks in education were taught...through song. The "ABC's" and "1-2-Buckle my Shoe" were instrumental in getting toddlers reading and counting. Programs like School House Rock taught older children about everything from conjunctions to the process behind being a "bill on capital hill". Simply put, music and songs can help us learn--and that doesn't stop in childhood (nor does it need to stop outside the door of a corporate event).

Parody and learning songs are captivating. They:

Engage both the creative and pragmatic areas of the brain.
Promote a positive learning experience.
Manipulate an audience's emotional state (try frowning while listening to a Sousa march).
Are a novelty that captures attention.
Can stick in your head (talk about message reinforcement!).
Are just plain fun--to listen to AND to write.

Most of all, they promote learning in a unique way that interrupts the expectation of "learning as usual"--engaging an audience in a very powerful way.

For instance, be sure to turn up your volume and take a look (and listen!) at this video that we wrote and produced for Transamerica's SecurePath--designed to educate visitors to their website about applying for Social Security:

We used opera in this example because it was appropriate for the subject matter and the audience, but we've also done parodies of popular songs, classics, oldies, etc.

Now that's NOT just information about Social Security as usual.

The Key to your Keynote Speaker

2009-11-17T17:11:00.003-06:00

We're not in the business of brokering keynote speakers, generally. But after attending hundreds of events that use keynote speakers, we know what works and what doesn't, and can give some good recommendations. (In the events business, you know you have a great keynote speaker when the AV crew pays attention.)

The keynote speaker can be a critical piece of your event--they're there to motivate your audience, to tell a story and to inspire action. They should fit into your event plan seamlessly and strategically--becoming a part of your overall message instead of just a novelty.

The things that make a great keynote speaker can vary, but the things that make a bad keynote speaker are pretty much the same across the board.

Here are some things you should watch out for when looking at a keynote speaker:

1. Lack of Customization. This is the number one failing of keynote speakers. We've all heard speeches that sound practically like recordings with a space left blank to "insert company name here". Your keynote speaker should take the time to get to know YOUR message, your company's unique challenges and attributes--and be willing to tailor their speech accordingly. In the case of keynote speakers, one size does not fit all.

2. An Amazing Story...But Not Much Else. There are keynote speakers who have done genuinely amazing, awe-inspiring things...but that doesn't mean that it translates into a keynote speech. Be wary of stories that don't have a deeper message and take-away. The goal for your attendees will not be to climb Mount Everest (usually), but, rather, to overcome THEIR obstacles.

3. An Amazing Speech...But Not and Amazing Speaker. Believe it or not, there are great keynote stories and messages that get lost, quite literally, on the floor of your event. We once saw a keynote speaker who had a great message, but only his lapel got to hear it--he was just cutting his teeth on the keynote circuit, and didn't quite have the whole, you know, *speaking* thing down yet. It's critical that the keynote speaker be able to connect with your audience.

4. It's All About Them. We've seen many good speeches that have been polluted by the litter of the speaker's own ego. When every point at the end of the story or anecdote is, "You'll find this in my book," it gets tiresome for the audience. Additionally, great keynote speakers are all about the people in the room--not necessarily their own achievements. Their story should be a frame for their speech--not the entirety of the message.

5. Basic Presentation Mistakes. Most keynote speakers rank pretty highly on the professional-looking presentation spectrum compared to most internal presenters. However, they can still occasionally fall prey to mistakes like having too much on their PowerPoint (using them as speaking notes instead of visual aids, or making them hard to read). A lot of the time, companies won't proof or spend much energy on the keynote speaker's presentation--they just plug it into the master slide deck and go. That's when basic mistakes happen; a clip fails to play, the formatting becomes messed up, etc. Having rehearsal helps mitigate this, but we find that the keynote speaker doesn't always come in for rehearsal beforehand--either because they're too busy, or the company doesn't have the budget for the extra time.

7 Truths About Your Event SlideShare

2009-10-26T14:24:00.001-05:00

Our new SlideShare presentation for the 7 Truths (you may not want to know):

7 Truths About Your Event

View more presentations from Live Spark.

The High Cost of an Ineffective Event

2009-10-20T16:28:00.003-05:00

While talking to a client the other day, he revealed some interesting calculations for the cost of their next event.

Factoring in the number of people, productivity and sales lost from being away from the office, and actual event cost (venue, keynote speakers, food, lodging, activities), the company was spending...

...wait for it....

...upwards of $100,000 PER HOUR on their event.

That's a heck of a lot of money. Especially when companies are being particularly frugal nowadays.

We're not saying don't host your event. Certainly not--events have value that far exceeds their cost.

What we are saying is that if you're going to spend $100,000 PER HOUR on a three day event, shouldn't it be the best darned event ever?

Why would you have your presenters go up and PowerPoint your audience to death--as per usual? Why would you have your audience just sit in their chairs for hour upon hour?

You wouldn't. So it's time to rethink how much an event is *really* costing. If it's the same old event as usual, then the price is far greater than the budget allows--even if it's not in dollars.

Eddie the Eagle on the E4 Blog

2009-09-15T12:11:00.001-05:00

Eddie the Eagle, featured on Experient's E4 Blog.

e4 Conference - Eddie Eagle from David Stewart on Vimeo.

Psst... Don't Set the Tone for Another "Boring" Meeting!

2009-09-09T12:24:00.004-05:00

I saw the above image on icanhascheezburger.com (a popular site dedicated to the internet phenomenon of "Lol Cats"--cats with often-misspelled captions that make you laugh out loud).

This poor captioned-kitty isn't alone in its feelings. In fact, around the internet--whether in advertising, cartoons, or lol cats, the joke is on meetings: corporate meetings are "boring". Period. Everyone "knows" it. It's ubiquitous and universal.

So when a company hosts a large meeting or event, they're already fighting against that preconceived notion which, by the way, has *plenty* of evidence to back up the perception.

You know what? Most corporate meetings ARE boring. Presenters are strung together one after another with little thought to the overall messaging. Presentations are given out of obligation--and without consideration for engaging the audience. (The goal shouldn't be just to present the information--which it often seems to be--but to actually present it so that audiences GET it.)

Changing your meeting from boring to effective is one task (and it's not so monumental as one might think), but how does one change that, "This meeting is going to be booooring" attitude BEFORE the event? It starts before attendees walk in the room, get on a plane or leave their homes.

Pre-event materials that are fun and focused. Don't miss the opportunity to "market" your meeting--even if it's an internal audience. Send them pre-event reminders, building up excitement and making it clear that this will NOT be a typical meeting-as-usual.
Pre-event videos. Record a clip of the keynote speaker, president, CEO, etc., previewing the event. In our case, if a company has used an AniMate in the past, we'll have the AniMate record the message conveying his/her excitement for the upcoming event.
Pre-event buzz. Bring your event online. Create a website, if possible, detailing the event and providing a space for attendees to talk about it. You can also use social media outlets--like Facebook or Twitter--to get discussions going about what people want to take away, personally, from the upcoming meeting.
Surveys and pre-work. Send out pre-meeting surveys, asking attendees what they'd like to see at the event. Even if presentations aren't flexible, these issues or questions can make the presentation more relevant for attendees. If necessary, there can be a special time dedicated to addressing key content, or a presentation can be swapped out for a more relevant one. You can even assign attendees pre-work that prepares them for the event at hand.
Publish the Agenda. Distribute the agenda along with key take-aways. This prepares attendees for the learning that's about to occur in the event and also gets them thinking about how it will be relevant for them.

Of course, pre-event materials do only a fraction of the legwork in changing the perception of the event. The real proof is in the pudding--as they say--but get the audience to expect something that is going to be different than the usual, and they'll be more receptive to your messaging from the get-go.

Now putting that change into effect once they get into the room (and immediately when they get in the room) is another list altogether.

We're now on Facebook!

2009-08-25T15:32:00.001-05:00

Live Spark has joined the ranks of millions on Facebook!

Become a fan, and you'll see extra pictures, updates and more, plus a feed from our blog and twitter pages. It's a one-stop place for Live Spark news and updates--along with trends and industry tools that we've spotted.

We look forward to seeing you there!

Pecha Kucha in Practice

2009-08-18T08:57:00.003-05:00

Recently, we talked about our excitement surrounding the concept of Pecha Kucha presentations.

Pecha Kucha (pronounced pa-cha-chka). Is a presentation format developed by Japanese architects who wanted to show off their work, but who were sick of the same old death-by-PowerPoint presentations.

Basically, a presenter is allowed 20 slides--20 seconds per slide--for a presentation total of 6m:40sec.

At first brush, this sounded like a wonderful idea. It limits the time and presentation space that presenters have in such a way that they have to be highly selective and highly visual in order to be effective. Or they *should* have to be selective, anyway.

Then we saw our first batch of Pecha Kucha presentations at a recent event.

While the concept is still a great one, in practice it fell far short of an effective presentation style.

Why was this?

Well, the presenters treated it like just another presentation--only shorter. This meant that there was the same visual clutter on the PowerPoint slides, the same slide-as-speech mentality, and--worst of all--the limited time did not seem to have an effect on the content focus. Instead of being short, concise and witty--as we envisioned a Pecha Kucha to be--they were meandering and--at some points--a bit schizophrenic in their direction. That, and there was still the ever-present sin of trying to cram as much information as possible into the presentation (only with limited time, you can imagine how well this worked out--talk about overload!).

It goes to show you that just because a presentation is short, does not mean it's engaging. And just because it's reduced in length does not make it concise. The presentations should have been laser-focused, but instead the presenters didn't really know what to do with the format, so they reverted back to presentation-as-usual (only crammed into 6 minutes and 40 seconds).

We're not saying it's their fault--most people are raised in business culture to think of presentations in one way; the way they've always been done and the way they always will be done--damn the torpedoes, full speed ahead!

So perhaps we just need to refine the Pecha Kucha in order to make it a more effective presentation tool...

...or perhaps we still need to look at presentations differently. Not as vehicles for information delivery, but as vehicles of communication. More on that later.

A little bit of Funny...

2009-08-12T16:32:00.002-05:00

The Onion consistently amuses us for various appropriate and inappropriate reasons.

We thought this was too funny not to share:

Wow Factor Added to Corporate Presentation

It makes us think about what *really* adds a "wow factor" to a presentation...interaction, simplicity, engagement, stories...perhaps not just the bullet points. :)

Behind the Scenes: Engine Eddie

2009-08-03T08:36:00.000-05:00

Here's an exclusive peek behind the scenes of one of our characters. Engine Eddie was a creation of Briggs & Stratton. He was interviewed by multiple morning news broadcasts live, giving tips on lawn care, and directing people to the Briggs & Stratton site.

This is a bit different from a normal AniMate setup, since it was a Satellite Media Tour, but it's still neat to see the voice behind the character.

Engine Eddie Behind the Scenes

PowerPoint Pecha Kucha

2009-07-29T17:20:00.002-05:00

While working on an event highlighting best practices for meeting planners, we stumbled upon something different.

"Then they'll do their Pecha Kucha presentations," said one of the creative directors.

The what now?

Pecha Kucha (pronounced pa-cha-chka). It's a presentation format developed by Japanese architects who wanted to show off their work, but who were sick of the same old death-by-PowerPoint presentations.

Basically, a presenter is allowed 20 slides--20 seconds per slide--for a presentation total of 6m:40sec.

We kind of love the idea.

Obviously, it's not going to work for all content and all presentations, but the concept is great.

Because there are only 20 seconds alotted per slide, slides have to be very graphically heavy.
Simplicity is key--there are no eye-chart graphs, because you can't absorb that in 20 seconds.
The rapid-fire format is a break from the norm, and has the potential to be incredibly engaging.
There's something *different* and catchy every 20 seconds, continually reinaging the brain.
It forces presenters to pare down their information into the most critical bits.

Now, we could see where an entire day of Pecha Kucha presentations would be very wearisome (and also overwhelming), but in small doses--or as a stand-out presentation--we think it's a fabulous idea. It's something we'll definitely explore trying/recommending in the future.

Follow Us on Twitter!

2009-07-24T12:32:00.001-05:00

We've been Twitterpated (to use a line from the movie "Bambi").

Live Spark is now on Twitter.

We'll be posting exclusive updates on projects, news pieces, tips and more--all in 140 glorious characters.

To follow us on Twitter, click here:

www.twitter.com/live_spark

AllPlay Web: Curing the Common Webinar

2009-07-15T02:36:00.005-05:00

Live Spark has redesigned a lot of events over the years. When the economy started turning down, however, events followed; a result of travel budgets decreasing on a great scale.

Not to worry, however. Live Spark doesn't really specialize in *events* exclusively (though we make a huge impact in that space). No, what we've always been concerned about is presentation; finding ways to communicate information in a more efficient, interactive, effective way, ensuring that MORE of the crucial points are retained by the intended audience.

So when live, face-to-face events started being supplemented or replaced by webinars--or web conferencing--we found a niche where we could also make a difference. After all--what is a webinar but a presentation?

What we found was that a lot of webinar hosts were making the same mistakes in a webinar as they were in their face-to-face presentations. There was PowerPoint--and how!--very little interaction, and no call to action, review or accountability.

But a webinar--more than anything--cannot be a presentation as usual. Attendees aren't in an event space--eyes dutifully turned towards the stage and away from their Blackberries because they hold a sense of obligation to look like they're paying attention. They're in front of their own computers with the great, powerful and endlessly diverting internet in front of them. With email! And games! And... well, one gets the idea. There is no way to ensure that they're paying attention.

The need to engage webinar attendees is greater than ever. They need interaction. They need accountability. They need measurability. They need feedback. They need camraderie. They need...competition and fun and engagement and...and... and....

They need AllPlay Web.

Developed by Live Spark's sister company--LearningWare--AllPlay Web allows you to engage every webinar attendee with an online game show experience.

· Each webinar attendee participates using their own onscreen keypad.

· Individual player results are tracked for accountability and analysis.

· Works with every Webinar provider: Webex, Gotomeeting, Elluminate, etc.

It's a great resource that we've begun to utilize in re-designing our client's webinars to be brain-based, interactive and anything BUT a presentation as usual.

If you’re conducting webinars, you must check this out.

Watch a video here:

Or go to www.learningware.com and sign up for a webinar to see it in action.

Millennials and Team Competition

2009-07-02T14:32:00.004-05:00

Often times in the strategic re-design of an event, we'll break the audience out into teams. This creates accountability during the meeting, engages participants, and allows for smaller breakouts and peer interaction.

Team interaction transcends generational boundaries, but we're finding that it's particularly good for the Millennial generation. (And if you want to start a hot debate in your workplace, start talking Millennial--those born after 1982--entering the workforce.)

But wait! We've spoken before about how Millennials are not the only generational group that needs to be engaged. Generations shouldn't matter--everyone needs to interact!

This is still true, but recent research has discovered something particularly unique to Millennials:

The love to collaborate.

Positive or negative, collaboration is the lifeblood of the Millennial generation. They grew up working in teams and getting constant feedback from teachers, parents and peers.

So at your next event, instead of sitting everyone down theater-style, put them in rounds and get them to start collaborating. Not only is it good interaction for everyone, but the Millennials in particular will thank you for it.

PowerPoint Pitfalls

2009-06-22T13:00:00.000-05:00

We love this video--it's a humorous take on PowerPoint mistakes, and I think every person who has ever been through a PowerPoint presentation can relate:

It may not hit on all of the PowerPoint pitfalls, but it highlights some of the most prevalent.

PowerPoint is a *great* tool, don't get us wrong, but it's easy to turn it from a tool to a weapon (the latter being used to bore people into a comatose state instead of highlighting key points).

With that in mind, over the next few weeks, we'll be starting another blog series--similar to the 7 Truths. So get ready for the Top Deadly PowerPoint Mistakes (and how to fix them!).

Engine Eddie in the New York Times.

2009-06-10T12:46:00.003-05:00

This......has to be one of the strangest characters we've ever AniMated, here at Live Spark. Engine Eddie came to life for a Satellite Media Tour for Briggs and Stratton. He chatted with morning news anchors, gave lawncare tips, and directed people to eddiegram.com--where people could send customized messages, featuring Engine Eddie, to their friends and neighbors.

As you might imagine, this attracted some attention.

In fact, Engine Eddie got his own spot in the New York Times. Check out the article here.

Here's a copy of the article text, also:

Going Viral in Pursuit of the Perfect Lawn

By STUART ELLIOTT
Published: June 8, 2009

Back when being the chief executive of General Motors meant something, one of G.M.’s leaders, Charles Erwin Wilson, became the secretary of defense and was widely known by a nickname, Engine Charlie. Decades later, a marketer is centering a campaign on an alliterative alternative, Engine Eddie.

Engine Eddie is an animated character who encourages consumers to take better care of their lawns by offering them the chance to send “EddieGrams” to friends and neighbors. The messages can be personalized to enable the senders to talk up the condition of their lawns -- or suggest that someone else’s lawn needs some help.
And where, pray tell, would such assistance be available? Why, of course, from the sponsor of the EddieGram effort, the Briggs & Stratton Corporation in Milwaukee. As the leading maker of gasoline engines for outdoor power equipment, the company would benefit if Americans were seized with an overwhelming urge to improve the looks of their lawns.
The campaign is housed on a Web site where computer users can engage in some “backyard bragging with Engine Eddie,” who is a lawn mower with a head where the engine usually goes.
To indicate the origins of the character, whom Briggs & Stratton describes as its “online spokesmower,” he has a full head of grass rather than hair. (No need to buy Eddie a comb-and-brush set for Father’s Day, just a nice pair of lawn clippers.)
Visitors to the Web site can create e-mail messages in which Engine Eddie — bearing his own face or the sender’s, through the use of an uploaded photograph — “speaks” to the recipient. There is also a link to another Briggs & Stratton Web site, which describes why the company’s products “are on more lawn mowers than any other engine in the world.”
In other words, if Schlitz was “the beer that made Milwaukee famous,” as the old slogan proclaimed, Briggs & Stratton wants to be the engine that makes it even more so.
The campaign is similar to many these days in having multiple agencies involved in its creation. Marx McLellan Thrun in Milwaukee conceived of the Engine Eddie character. The Milwaukee office of Cramer-Krasselt provided strategic direction by suggesting the character be the star of a viral campaign.
Oddcast in New York contributed its new PhotoFace technology, enabling the personalized messages to talk and bear the likenesses of the senders.
And two agencies in Minneapolis, Live Spark and One Simple Plan, brought Engine Eddie to life for a so-called satellite media tour, during which reporters and anchors at local TV stations were able to “interview” the character.
The EddieGram campaign, with a budget estimated at about $250,000, is also similar to others nowadays in that it seeks to reach consumers who are younger than the typical audience a marketer communicates with through traditional advertising.
In this instance, the goal is to introduce Briggs & Stratton to home owners ages 25 to 35 who are “self-directed,” says Rick Zeckmeister, vice president for consumer marketing and planning at Briggs & Stratton, and “very Web-savvy; they like blogs and like getting customer information online.”
“We celebrated our 100th anniversary last year,” he adds, “and like any company around 100 years, what you make, and how you communicate, need to evolve.”
“For a conservative, 100-year-old company, it seems a little more out there,” Mr. Zeckmeister says of the campaign, “but we’re trying to connect with our younger consumers.”
“Honestly, when I presented it to senior management, the room would be divided,” he adds. “One part of the room would be, ‘I don’t get it.’ The other part of the room would say, ‘Man, I should send that to my brother-in-law.’ ”
One major change “in the last 5, 10 years,” Mr. Zeckmeister says, is that what he calls “generational information” is being shared less between, say, fathers and sons, in matters like “what car to buy, what power equipment to buy.”
As a result, “people don’t know as much about engines as they used to,” he adds.
Enter the self-directed consumer, who goes to the Internet to get filled in. As a result, “we’ve done several initiatives online for young homeowners,” Mr. Zeckmeister says, among them yardsmarts.com, a Web site devoted to lawn care that contains video clips, articles and a Yard Doctor feature. (Yardsmarts also has presences on Facebook and YouTube and offers e-mail newsletters.)
“We want to go where our next generation of consumers is,” Mr. Zeckmeister says,” and at the same time “have fun.”
“We need to have a little more fun,” he adds, laughing. “Yards and grass and family, it’s supposed to be fun; we forget that sometimes.”
The perceptions of Engine Eddie seem positive, based on the results so far of research into how the campaign is being received.
“It’s a confluence of fun and the viral element,” says John Feld, vice president at Cramer-Krasselt.
For instance, say “you’re 32 years old, you get e-mail from a neighbor that says your lawn looks like hell,” he adds. “You might send one back.”
The initial goal of a 70 percent “open rate” for the e-mail messages has been far exceeded, Mr. Feld says, with recipients “clicking multiple times.”
The goal of a 10 percent pass-along rate for the e-mail messages has also been exceeded, he adds, reaching 12 percent, while the goal for the number of repeat visitors to eddiegram.com, set at 20 percent, has reached 24 percent.
The only metric that has fallen short of its goal is average session length, Mr. Feld says, which has been running less than the projected 4 minutes. One theory is that people who return to the site spend less time there because “they know what they’re doing,” he adds.
If the ability to send talking e-mail messages sounds familiar, it may be because Oddcast is the agency that has developed many such applications including one for CareerBuilder — Monk-E-Mail, which dates to early 2006 — that was a huge viral hit.
There are still “hundreds of thousands of users a month, three and a half years later,” says Adi Seidman, chief executive at Oddcast.
“The first thing we look for in a viral application is entertainment value,” he adds, so in coming up with the EddieGrams the idea was to produce something that would appeal to “the Home Depot crowd.”
That is the reason for features like inviting the senders of the e-mail messages to “pimp your lawn,” and design unique backgrounds for Engine Eddie.
“We were all about making the pimping fun,” Mr. Seidman says, so senders can “put a barbecue on the lawn, put a cool chicken on the lawn.” “I would always push for the wilder and the more novel, for sure,” he adds.
Hmmmmm. Perhaps the recipient of the next EddieGram will hear Engine Eddie echo “Engine Charlie” and say that “for years I thought what was good for the country was good for Briggs & Stratton and vice versa.”

Pretty cool. :)

The Millennial Myth

2009-06-04T13:02:00.005-05:00

Hi.

[Deep breath]

My name is Missy, and I'm a Millennial.

[Hi Missy...]

Millennials--or Generation Y, those born, roughly after 1980--are entering the work force en mass. They're not only changing the face of the workplace, they're also changing how companies operate in regards to communication.

Over the last several months, we've noticed a trend with our clients. They'll call us up with a common problem and a slightly panicked voice, "We've got to change our event strategy/training messaging/presentations... We've got Millennials now, and we can't just present as usual, we have to *engage* them! They demand interaction! They demand entertainment! They demand engagement!"

While we're glad that Millennials have inspired companies to start rethinking their presentations from a brain-based perspective (focused on engaging the brain in interactive ways), we can't help but lament the fate of the poor, disengaged Gen Xers and Boomers that came before them.

Nothing has changed with the Millennials. Therein lies the myth. The Millennials don't learn differently. They don't have *more* need to be engaged.

They're just not quiet about their dissatisfaction with presentation-as-usual.

You see, all those Boomers sitting in an event, PowerPoint slide after PowerPoint slide after mind-numbing PowerPoint slide, weren't paying *more* attention than the fidgety, distracted Millennials--they were just better at hiding their dissatisfaction.

Previous generations accepted Death-by-PowerPoint as an unchangeable status quo, and while they didn't become engaged in the message or absorb the key information, they also didn't complain about it. Therein lies the Millennial difference. Millennials have been raised to believe that they are a force of change; that what they want should be given to them, that they should be engaged and entertained and bygod if they don't get that, they're going to let you hear about it.

So by all means--revamp your presentations. Make them brain friendly, engaging, effective... Because the Millennials may have demanded the change, but your Gen X and Boomer employees will thank you as well.

Our Submission to Meetings Mean Business

2009-04-23T12:54:00.004-05:00

Meetings Mean Business recently put out a call for people in the travel industry to submit videos explaining why meetings were important to them.

While we come at this issue from a slightly different perspective, we also decided to submit our own video--highlighting why corporate meetings are critical--both for the travel industry AND for corporations.

Take a look at one of our AniMated characters giving his perspective:

The Seven Truths...Truth #7

2009-04-08T14:25:00.000-05:00

We're just finishing up the list of Live Spark's The Seven Truths About Events (that you may not want to know). This time, focusing on our last truth--Truth #7.

Truth #7: Audiences only care about themselves.

This one’s no big secret; people want to know what’s in it for them. If a topic isn’t relevant, the brain doesn’t retain it.

It sounds harsh, but people need to filter information by relevance in order to get the most crucial pieces. It was true in the wild, and it's true in the great, wild event ballroom.

An audience needs to see a clear connection between a speaker’s message and their own personal objectives; whether that’s helping them improve their sales with a new product, making their job easier with a new company structure, etc.

So how do you make it relevant?

1. Have the audience set their own personal objectives for the event at hand. Before the event, or even a specific presentation, have an audience write a list of things that they want to get out of the event/presentation. This will help focus their attention to the truly relevant pieces of information; those that will inform, inspire, and help them to perform their jobs.

These objectives can be revisited at the end of a presentation or event. The bonus is, if you have a question and answer session at the end, if the pieces of information were not covered, the audience has a focus for their questions.

2. Include the “What’s in it for you” message with every presentation. What does what you’re saying mean to them? Filter the information; dividing the nice to know from the need to know--and only keeping what's truly relevant. Frame it through their eyes--a marketing team might have different goals and objectives than a sales team, so be mindful of what your audience wants/needs to hear, and mold the messaging accordingly.

At the end of a presentation, have clear takeaways and action items for the audience.

3. Preframe a presentation. Point out specific things that the audience will be interested in hearing. This primes the brain to absorb those pieces of information. If, for instance, you are going to give them training on a new product, tell them that by the end of the presentation, they will learn the three key features and benefits of the new product that will help them sell it into more companies.

The Seven Truths...Truth #6

2009-03-24T15:18:00.002-05:00

We're just finishing up the list of Live Spark's The Seven Truths About Events (that you may not want to know). This time, focusing on Truth #6.

Truth #6: Adults are kids in big bodies.

No matter how responsible our roles in life, our attention span remains all-kid. I would venture to say that the only difference between a room full of kids and a room full of adults in a presentation situation, is that adults have learned to be polite enough to sit still and give the facade of paying attention. There is only so far one can stretch their attention span--and only so much information one can take in.

People want to play and, more importantly, the brain needs to play and stretch to absorb information. It doesn’t want to sit in a room for hours on end with PowerPoint as its only stimulus (it will signal the muscles in the arm to reach for the Blackberry under the table).

Now, this doesn't mean that information is trivialized--merely that it is presented in a way that will fully engage the brain. The more crucial the information, the more critical it is to play.

So how do you treat the kid while educating and informing the adult?

Remember to play:

1. Incorporate right and left-brained activities. This allows attendees to absorb information while doing something creative. Couple intense presentation and learning moments with something that allows attendees to use their hands.

This could be as simple as having a reflection period where the audience sketches out a learning moment from the presentation, or as complex as a structured activity--or even an activity within the presentation.

2. Utilize team competition. Utilizing team competition and activities within an event keeps attendees engaged and makes them responsible for their own learning (as they are accountable to their team.)

Set up teams at the beginning of the event, and have structured and unstructured challenges throughout to keep the competition going.

Unstructured Challenges: Asking questions in a presentation and rewarding teams for interaction, calling for responses in workshops, on-time rewards and spontaneous spirit and cheering.
Structured Challenges: Games and interactive activities are the perfect way for an audience to feed the brain’s need for competition, stimulation and play while staying on task and on point in an event. These can be game shows, painting challenges, roleplay tasks, etc.

3. Break away from PowerPoint. Interact with your audience. Tell stories within a presentation. Use PowerPoint sparingly, and make it picture-heavy to illustrate and highlight points instead of beating them to death. Have the audience take an active part in a presentation--rewarding them with small trinkets (or team points) for their participation.

You can also use innovative presentation formats. Try an interview or skit; roleplays or demonstrations; case studies and stories.

Meetings Mean Business--And Strong Companies

2009-03-06T11:24:00.005-06:00

In my daily perusal of the interwebs, I stumbled upon this quote.

From the Meetings Mean Business website:

One in eight Americans works in the travel industry. Meetings Mean Business is a grassroots campaign whose goal is to protect the millions of American jobs that depend on business meetings and events. Right now, events across the country are being canceled because of dangerous political rhetoric and media sensationalism that attempts to embarrass corporate America away from travel at the expense of working Americans. If our government is serious about recovering our economy and creating new jobs, we need a robust travel industry that supports the jobs of millions of hardworking Americans in hotels, restaurants and conference centers all around the country and empowers businesses who rely on travel for meetings, events and performance incentive programs to recover and grow.

Bill Marriott has similar things to say about the economy and business meetings in his blog. A few select quotes:

In the past few weeks alone, we have had millions of dollars worth of meetings canceled, because companies fear how they will be perceived.

I also feel strongly that scaring companies, including those that have not received emergency government assistance, into eliminating travel from their normal course of business will hinder our economic recovery at a time when we need to do everything we can to stimulate our economy and create jobs.

It's a frustration of anyone dealing with corporate events. A lot of companies are cutting back on getting everyone together, and it's hard to blame them--what, with all the media pressure to do so.

Meetings Mean Business and Mr. Marriott are going at this turn of events from a jobs standpoint, but while I agree with and respect that viewpoint, the cancellation of corporate meetings is not just hurting jobs in the travel industry--it's hurting the corporations themselves.

These are uncertain times, to be sure. Employees of even large, seemingly bullet-proof, companies are worried about their longevity. While most are putting their noses to the grindstone and working even harder, it's hard to function at an effective rate when one is operating from a position of fear.

Now, more than ever, employees need guidance and direction. They need to know that the company has a strong vision, goals and--ultimately--a plan for better or worse. They need to hear a strong leader--the CEO, perhaps, or their management team--come forward and give them reassurance; even if that reassurance is in the form of, "Times are tough and here's what to expect."

Now, some would say that there are meeting alternatives, but this simply is not so. Webinars, memos, video conferencing--all are great and have their place, but are paltry substitutions for getting everyone together.

Having a meeting in a time of economic downturn and uncertainty:

Reassures the workforce--taking them out of a place of fear so they can be more effective at their jobs.
Increases morale and a sense of team--it's powerful to reconnect with peers and develop optimized working relationships.
Gets everyone on the same page; communicating a clear state of the company, goals and visions for moving forward.
Gets everyone moving in the same direction--calls employees to action.
Shows that the company is not reactionary and displays a strong, united front.

This doesn't mean that companies still have to put on the same glitz-n-glamor events that they did in the past. By all means, cut back on the event; save money on the location (Dallas instead of Palm Springs?), on the golf outings (there are incredibly effective, cheap team-building alternatives), on the printed materials (make meeting information available online), on the meals (chicken instead of shrimp and lobster?)...

...there are a million little ways to cut the budget in an event and still host it. In fact, some of the most effective events we've been to have been scaled-down, minimalist affairs. The important thing, right now, is a unifying message--and that means unifying a company's workforce.

And that, ultimately, means bringing them together. So don't cancel your meeting as a first reaction. Evaluate whether it's necessary (yes, probably even more so now), and take a critical look at where the money in the event is going.

Because when a company cancels its corporate meetings, it not only hurts jobs in the travel industry, but it also hurts the company.

The Weight of Recognition

2009-02-16T15:28:00.004-06:00

A while ago, we posted the announcement that a segment we animate and direct won an Emmy. You can view that announcement HERE.

Well, today a box arrived at our office. A black, hefty box that just oozed importance. (Well, not literally, but the yell of, "Hey, look...we got a box and it looks shiny!" echoed through the office, drawing *all* employees to a central location.)

What was in the box?
Why, it was the Emmy. And yes, they're just as heavy as everyone makes them look on TV. Here is our Producer--and named Director on the Emmy--David Stewart, holding up the substantial statuette.

Once again--congrats to David, Brendan and the Minyanville team on the Emmy win! We're awfully proud of all of them.

Hey, do you think the board would go for an AniMated Emmy at the Emmy awards next year? We think it'd be a great idea!

Now who do we talk to about that...

The Seven Truths... Truth #5

2009-01-06T11:14:00.002-06:00

We hope everyone had a healthy and mentally productive holiday break! We're back at it for the new year, and are finishing up the list of Live Spark's The Seven Truths About Events (that you may not want to know). This time, focusing on Truth #5.

Truth #5: All events will produce an outcome--but it might not be the outcome that you want.

If you don’t set explicit objectives for your event and then align every aspect towards achieving those objectives, you messages may be disparate and lost – and even downright confusing. Without having every presenter--every meeting element--in line with the predetermined outcomes, radically different conclusions may be drawn from the audience.

An example of mis-aligned event elements would be playing, "Rainy Days and Mondays Always Get Me Down" as walk-out music for a break immediately after the CEO's upbeat call-to-action and company vision. It doesn't exactly project a musical vote of confidence, does it?

But this is a superficial example. What if the marketing team is telling a sales force that it's important to gather existing customer data utilizing their pre-existing relationships, and the VP of sales is telling them to be proactive in seeking out new leads. These messages are not exactly mutually exclusive, but they could be seen that way if not tied together properly.

Here are ways to keep your outcomes in the forefront of your mind and, thus, into the minds of your audience:

1. Set outcomes for the event, and have each presenter align their outcomes to the main goals of the event. If it doesn’t fit—you must not present it.
Often times, presenters will come up with content based on what's important to them--not what's important to the meeting or the audience. This is not a fault or a surprise, for when one spends their entire working life in their department, executing their objectives it can be hard to see where they fit into the big picture or difficult to acknowledge that those objectives might not be front-of-mind relevant to the audience.

We also see a lot of departments justifying their work throughout the year--which would be fine if they were presenting to the board, or relevant upper management. It might not be fine considering the audience at hand.

Having a specific set of outcomes and requiring presenters to adhere to them can eliminate some of this extraneous content, and keep the event sharply focused.

2. Make sure outcomes are SMART: specific, measurable, attainable, realistic and timely.
There's a trick to setting event outcomes. When we ask some of our clients what the outcome is for their event, often times we'll get the response: "Well, to get everyone together." Which is a great thing, but not something that can be acted on and carried out after the event.

Outcomes should be specific: Do you want the audience to gain knowledge of new product XYZ? To feel a cohesive sense of team that will carry on to their job performance after the event? Don't be afraid to narrow outcomes.

Outcomes should be measurable: Increasing knowledge of a new product will do what? Will it help the audience sell more of widget x? How much more?

Outcomes should be attainable: Setting the outcome for all audience members to have absolute knowledge of all new products immediately after the event might not be attainable.

Outcomes should be realistic: Events are a great vehicle for producing outcomes (or they can be, if done right), but one event is not going to radically change the job performance of the entire company without adequate follow-up. Be careful of setting unrealistic goals for a 2-5 day event.

Outcomes should be timely: If a new product is not being released till next year and cannot be sold till then, the outcome of knowing and selling the intricacies of the new product is not timly, because the audience cannot use that outcome right away after the event. An outcome of generating excitement for a new product so they can start communicating that it's coming to their customers might be a more timely goal.

3. Have a clear idea of what you want your audience to do after an event—and make it a pointed call to action.
A meeting can only do so much. Have an action plan set up after the event to follow through with audience members--reinforcing the outcomes and leading to execution.

The Seven Truths... Truth #4

2008-12-16T23:28:00.004-06:00

Exploring the fourth truth in Live Spark's The Seven Truths About Events (that you may not want to know).

Truth #4: Studies have shown that people generally only remember the opening and closing parts of any given presentation.

Considering most presentations, this may be the scariest truth of all. If you think about most speakers—the most important information is generally put in the middle (where it is henceforth forgotten). This is why we call it the "Jan Brady Effect"--poor Jan; the Brady Bunch always made time for and remembered and paid attention to Cindy and Marcia (Marcia! Marcia! Marcia!), but as the middle child, she was forgotten.

How does this relate to your event? You want people to remember the meat of the content--usually placed in the middle of a traditional presentation. The frivolous warm-up joke and wind-down anecdote usually fall to the bookends--where people are paying the most attention. Therefore presentations need to be structured differently—rearranging the content so that the most important things fit in where they’re most likely to be remembered.

So, how do you ensure that they remember poor Jan...errr...your most important content? Here are some steps you can take to negate the Jan Brady Effect:

1. Outline the key points for the presentation in the beginning and the end.
Say it once, say it twice, say it three times.

Highlight your key points in the beginning. This both prepares a learner's mind for more in-depth content, and it introduces the topics once. Keep it high-level and simple, but very relevant.

Go in deeper in the middle. The meat of a presentation is a great place for depth and detail. Not all details may be remembered, but the content will be closer to sticking.

Recap at the end. The end of the presentation--after the "in conclusion" should be a highlight of the most important, most actionable, most relevant key points. This is what you want the audience to act on, and what you really want them to take home.

2. Pepper different presentation elements; stories, jokes, anecdotes, videos—throughout the presentation.
Every time you introduce a new stimulus or media, the attention peaks in the audience. Our brains look for novelty, and if it's different, we can't help but listen up.

Putting in multimedia elements--such as videos and visuals--reinforces the content for visual learners in addition to mixing up the presentation format. Video and visuals can be great speaker support as well.

Stories, anecdotes, relevant jokes and metaphors are naturally engaging formats; they reinterpret information in a different way--so it's like a review within a presentation--and they add relevance and personality to the content or data.

3. Save the year-in-review for the middle of the presentation.
This is one of the most frustrating things that we see in corporate presentations.

The stage is set--this event is going to be new and different, they say. The audience is in a new ballroom and they're prepared--nay, they're *expecting*--to be motivated. . .

And then the first executive starts his speech with an inspiring. . . year-in-review. We're not saying that the year-in-review isn't important--indeed, it's crucial to know where you've been so you can see where you're going, and it's certainly important to highlight past successes to motivate the group. However, the past shouldn't be the first thing in a "brand-new" event.

Aside from that, though, is that the audience already *knows* (or should know), basically, what already happened. Therefore, it shouldn't take up prime attention real-estate at the beginning of a presentation. Instead, review current topics/goals, and then put the year-end review in the middle of the presentation in the context of future plans/actions and learnings.

And the Emmy Goes to...

2008-12-02T15:55:00.007-06:00

Live Spark is thrilled to announce that "World in Review with Hoofy and Boo" has won an Emmy for Business and Financial Reporting.

Hoofy and Boo are the character creations of Minyanville--a next-generation digital media company that creates branded content to inform, educate and entertain all generations about the world of finance. The bull (Hoofy) and bear (Boo) of Wall Street, Hoofy and Boo are dedicated to reporting the latest financial news of the world in a witty, informed, and often irreverent format.

Hoofy and Boo are brought to life by Live Spark and are examples of Live Spark's AniMates. This unique animation technique allows for quick production on each 2-minute segment--essential when rolling out 2 episodes a week; one for Fox Business Channel and the other for Yahoo! Finance (all episodes are housed and replayed on Minyanville's own site). Episodes are also assembled through Live Spark, and go through an extensive post-production process adding in all graphics, sound and additional media content.

Click here to watch episodes of "World in Review with Hoofy and Boo".

[Click on image below to make larger.]
From the Minyanville News Release:

Minyanville Media Wins Emmy

“Minyanville’s World in Review With Hoofy and Boo” Wins Award For Business and Financial Reporting

New York, Dec 2- Minyanville Media, the fast growing financial information and entertainment company today won a Business and Financial Reporting Emmy for its animated news show “Minyanville’s World In Review with Hoofy and Boo”.

The show was honored by The National Academy of Television Arts and Sciences, in the New Approaches to Financial Reporting category for its groundbreaking weekly show starring the animated icons of finance, Hoofy The Bull and Boo The Bear.

“It is a humbling honor for us, to be recognized as a leader of business news reporting,” said Minyanville Founder and CEO Todd Harrison. “ We continue to do our part in helping narrow the gap between what people know about managing their money and what they need to know, “ he added.

The show, which is an entertaining and educational look at the world of business, money and the financial markets runs on Minyanville’s fast growing web site, www.minyanville.com. It also runs on Yahoo Finance each week and ran weekly on The Fox Business Network.

Hoofy and Boo could not be reached for comment as they were taking a meeting with their new agents.

To view episodes of “Minyanville’s World In Review With Hoofy and Boo” visit www.minyanville.com/mvtv

“Minyanville’s World In Review With Hoofy and Boo”

Show Credits:

Executive Producers
Todd Harrison
Kevin Wassong
Charles Mangano

Writer/Producers
Justin Rohrlich
Cory Bortnicker
Kevin Depew

Directors
David Stewart [With Live Spark]
Brendan Stern [With Live Spark]

About Minyanville:

Minyanville is a next-generation digital media company that creates branded content to inform, educate and entertain all generations about the world of finance.

Led by a cast of animated "Critters" – including Hoofy the Bull and Boo the Bear – Minyanville uses a combination of smart analysis and entertainment to highlight the need for better financial understanding. Targeting segments at all stages – from kids to the most sophisticated professional investors – Minyanville reaches its audiences through their Buzz and Banter subscription product, a website (www.minyanville.com) attracting nearly 1.5 million monthly unique visitors and content distribution deals with Yahoo! Finance, T.D Ameritrade, Dow Jones MarketWatch, Bloomberg, AOL, MSN and others. They have the first and only animated business news show "Minyanville's World In Review" that premieres weekly on Yahoo! Finance. The show was recently nominated for an Emmy. Minyanville "professors" are regulars on Fox Business Network, CNBC and Nightly Business Network. Meanwhile, the company is reaching more than 280,000 kids through an educational virtual world at www.minyanland.com.

Deja-Conomy and Audience Advocacy

2008-11-24T16:00:00.004-06:00

Business persons practicing through the 1980's are feeling a striking sense of deja vu with the current economic situation.

The impact on businesses--particularly in regards to how they view their events and meetings--is also similar.

We reflect back to when Live Spark was in its infancy, and Dan Yaman, our founder, regales us with tales of companies in difficult times; merging, scaling down, participating in acquisitions, etc.

In fact, Live Spark's predecessor company was started on Black Monday--and the term ignorance is bliss had never been more true. It may not have seemed like the best time to start a business, but it ended up being the perfect time for the company to introduce itself to the world.

At the time, Live Spark was known as Interactive Personalities--specializing in AniMate technology--real-time animated characters--instead of the entire spectrum of event design.

What happened during that time, was that companies going through significant change due to the economy or simply restructuring started contacting Dan and company.

"We need an audience advocate," was the request. Companies were still bringing their employees together for meetings--in fact, meetings were even more critical than ever for getting everyone on board and reassuring them with the new company visions. But what companies realized was that their audience needed a voice.

An audience in a state of uncertainty, or sitting in a meeting unconvinced, is an audience that is not receptive to new messaging. Likewise, when a company has issues that are unresolved, not addressing these before moving forward into mission-critical content is like putting a drop of water in a bucket of soup; the water is still there, but it's diluted by the simmering broil of the pot at large.

An audience advocate--in the form of an AniMate--was a transformational presence in these events.

Instead of CEOs and Executives talking AT the audience, they were able to talk TO them in an intimate way--even in a crowd of thousands.

The audience advocate:

Kept the audience entertained and focused by interjecting humor.
Brought up questions that were on the minds of the audience when an new concept was introduced.
Voiced issues and objections so they could be addressed and the meeting could move forward.
Provided an opportunity for top-level personnel to show that they understood what was going on, and were "with" the audience.
Increased unity and feelings of company loyalty in a time where boosting morale and motivating employees was absolutely critical.

As we experience a deja-conomy of sorts in 2008 and heading into 2009, we're seeing more and more need for the audience advocate. As businesses find themselves in undesirable positions (or, sometimes, great positions, but with a high degree of change), the need for the audience to have a voice in the process grows. Though these AniMates have always been part of our toolbox, they fill a very specific niche in tough times that truly makes an impact.

Getting Tooned Up

2008-11-17T09:47:00.001-06:00

Check out a bit of Live Spark work posted on the MouseKingdom Blog:

http://blog.mousekingdom.com/2008/11/15/tooning-up/

Reposted from the MouseKingdom Blog:

For those who have seen real-time animation at the popular Disney attractions—“Monsters, Inc. Laugh Floor” and “Turtle Talk With Crush”—take note. Here’s a clip that shows how Disney utilized the same type of interactive technology almost ten years prior to featuring it in their attractions.

The following video is a sample of what Disney did at a tradeshow for cable television executives. Toon Disney was just launching its cable station and wanted to expose the tradeshow attendees to their channel. They offered a draw in the booth; where the attendees could become “Tooned Up” (turned into a cartoon character) and walk away with a tape of their experience.

In the Disney booth, there was an area where an attendee could sit down and look at an off-screen monitor. There, the attendees saw themselves AND a real-time computer animated character that was digitally inserted into the video. The attendee was also wearing a microphone headset that contained a sensor that transmitted the position of their head and relayed movements to a computer. Hidden from the attendees was an actor performing the character’s voice and movements (interacting with the attendee) and a technician who operated the computer controls to change the attendee’s “Tooned Up” appearance; gender, hair color, skin color, etc.

The end result was magic—but then again, what else would you expect from Disney?

The attendees received a copy of their interaction with the real-time character and of their own transformation from person to Toon to take home to their colleagues and families.

It goes to show you that Disney has been ahead of the curve– seeking out ways to interact with their audience for years in the virtually animated world.

Note: Video provided courtesy of Live Spark; the company responsible for the animation technology.

This entry was posted on Saturday, November 15th, 2008 at 8:25 pm and is filed under Disney Company, Disney Movies, Disney in General, TV. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

The Seven Truths... Truth #3

2008-11-11T11:52:00.001-06:00

Exploring the third truth in Live Spark's The Seven Truths About Events (that you may not want to know).

Truth #3: The thing that convinces you isn’t necessarily the thing that convinces someone else.

Not everyone buys into the same type of argument. One of the biggest barriers in motivating audience action is that they don’t buy into your message. Some people want facts and figures, others want to see evidence that a plan has worked before, still others want to know that it’s what their peers are doing.

Your audience will be made of people that aren’t ALL convinced in the same way, so it stands to reason that a presentation has to approach persuasion from many different levels.

However, we tend to naturally want to present information in the way that convinces us personally. If numbers and pie charts are what convince me that our company initiatives are the right direction, naturally I'm going to load my presentation with so many pie charts you'd think it was PowerPoint Thanksgiving. Never mind that 3/4 of my audience may want more empirical evidence; case studies that show a successful implementation across other divisions or with other companies, etc.

So how can you turn a one-sided (or single-approach) message into something dynamic that will appeal to many?

Get the buy-in you need:

1. Acknowledge outstanding issues. When an audience is stuck on an objection, or their minds are elsewhere on an issue that isn't discussed, they cannot accept new arguments. For example, if you're talking about new company goals, but you have a huge distribution problem, people are going to be thinking, "These goals are nice and all--but how would I ever meet them with that distribution problem?" It doesn’t need to turn into a griping meeting, but briefly recognize problems and then give solutions or plans for improvement. You may then move forward.

2. Play to all persuasion styles:

Data evidence--This is for the numbers people. They want to see charts, facts and figures that support your point.

Social proof--This is for the consensus people. They want to see examples of how things have worked for other people in similar situations, or how things have worked in the past. They want case studies and stories.

Personal guarantees of success--This is for the certainty people. They want hard evidence that it will work, but also that it will make them successful. They want to see visions of the future where they are successful.

Relevance to achieving the goals--This is for the whole-picture seeking people. They want to see how a plan fits in with other elements in the company, and how it's relevant to the overall goals.

3. Don’t assume that your audience will be persuaded in the way that you are—do a reality check before a presentation. Run your argument by someone else, or filter your presentation through the lens of the four styles of persuasion. If it doesn't hit all of them in at least some way, then it's not going to be relevant to a portion of your audience.

The Seven Truths... Truth #2

2008-10-31T16:10:00.000-05:00

Exploring the second truth in Live Spark's The Seven Truths About Events (that you may not want to know).

Truth #2: The attention span of the average adult is between 5 - 7 minutes.
(And wandering minds are NOT an acceptable form of exercise.)

Hmm, how many of your event presentations are under 7 minutes? Probably not many. In fact, a lot of the Very Important Keynotes from company leaders probably clock in around 45-90 minutes (depending on how verbose the speaker and how much they're trying to cover).

Unless your information is delivered in a new, compelling way at this 5-7 minute interval, your audience will tune out. Blame it on the brain, it's just the way we're wired.

There are, however, a variety of tactics you can employ to maintain engagement throughout the presentation; stories, changing the focus of the presentation, and keeping the speech fresh and entertaining.

It’s just that somewhere in between getting the PowerPoints down and lining up speakers, someone forgets to employ these tactics. It seems that as long as a presentation has the right information in it, how it's presented becomes irrelevant. The truth is, if it isn't presented correctly, the information becomes irrelevant because it won't stick. Heck, it might not even make it into the brain in the first place.

So how do we solve the problem?
Herd their minds:

Tell stories in the presentations to make examples relevant. Stories are intrinsically captivating, and short stories to highlight your point will refresh everyone's attention span. People will also stay engaged in a story for *longer* than the normal 5-7 minute attention window if it has a clear narrative and payoff. Using story metaphors are also a great way to increase comprehension of material.
Change the presentation format every 5-7 minutes—add pictures, video or sound. You can maintain the same content points over a long period of time as long as you're changing how you talk about those points. Put in a video to illustrate a new product, show ad campaign material instead of just talking about it, and interview key experts instead of quoting them. Even a joke or anecdote can help. If multiple people in department worked on a project, have them tag-team on the presentation. Anything to vary it from just one person talking at the audience for an extended period of time.
Get clean from your PowerPoint addiction—use PowerPoint to enhance what you’re saying—not as speaking notes. There's nothing more un-engaging than slide after slide of the same points as the speaker is talking them through (note--not talking TO them, but reading them). The brain cannot process both sets of identical information inputs and checks out.

The human brain is drawn to novelty, variety and relevance. If you emphasize these things within your content at continual intervals, you can capture your audiences' attention.

The Seven Truths... Truth #1

2008-10-23T16:13:00.000-05:00

When we communicate with clients, often times our primary meeting includes revealing what we call: The Seven Truths About Events (that you may not want to know).

These are the things that WILL happen in your event unless you take measures to prevent them. And they're not great for the event OR your bottom line.

We'll go into detail about each of these Seven Truths, but briefly, they are:

1. 95% of what is delivered in a typical meeting environment is forgotten 24 hours later.

2. The attention span of the average adult is between 5 - 7 minutes.

3. The thing that convinces you isn’t necessarily the thing that convinces someone else.

4. People generally only remember the opening and closing parts of any given presentation.

5. All events produce an outcome...but it might not be the one you want.

6. Adults are just kids in big bodies.

7. If a topic isn’t relevant, the brain doesn’t retain it.

Frightening--but don't worry, you can negate these factors through techniques like brain-based learning, interaction and strategic planning.

Let's explore the first truth: 95% of what is delivered in a typical meeting environment is forgotten 24 hours later. You might as well shake hands with your colleagues at the end of an event and say, "Congratulations, we've just had the best event that no one will remember."

Maybe that's a little harsh--the average person will retain that 5%--but you have no idea which 5% is going to stick. What if it's the dinner entertainment and not the CEO's goals and directives for the year?

So how do we solve the problem? Utilizing brain-based learning strategies you can make more of your content stick in the minds of your audience—and strategically reinforce key content to make sure that the most important messages go home with them.

Help your audience remember more key content:

1. Give breaks in between presentations for the audience to write notes and absorb the information.

Your brain needs a break. Going from one topic to the next, to the next in a typical event can lead to information overload. Something as simple as writing down notes after the presentation, or being encouraged to share one's key takeaways with a neighbor can dramatically increase retention. Of course, encourage attendees to take notes during presentations as well.

2. Have 3 key points per presentation—no more.

Simple is best when it comes to your key content. Sure, there may be many things to talk about (I've never been in a situation where there was a *lack* of things to talk about), but narrow them down so that you're sure the most important things are going to stick.

3. Reinforce key points at the beginning (pre-framing), middle (informing) and end (reviewing) of a presentation.

Tell the audience what you're going to talk about, elaborate on it, then review what you've just talked about. It may seem redundant on the surface, but that doesn't mean you have to say things the exact same way every time.

Pre-framing will prepare your audience for the information. This is why we look at maps before we go on a trip--to see where we're going. This way, the audience can also "look" for your messaging within the speech--they know which key points to watch out for.

Elaborating using stories, pictures, video, etc. will give your audience the meat of the information. They may not remember every detail from this elaboration, but they'll still remember the key points.

Reviewing will tie the speech up neatly, and remind the audience about the key points. This is also where you can insert action items related to the key points. I.e. "We want to grow revenue 16% this year...and this means you have to..."

Do these things consistently, and you can stretch that 5% retention. Most importantly, you can begin to control WHICH percentage of the meeting is sticking in the minds of your audience--the key message points.

Events in the Time of Downturn

2008-10-16T14:08:00.000-05:00

Recently in the news: AIG canceling their big incentive trip due to pressure to show a buttoned-down, cost-conscious face.

Now, annual events like sales meetings and marketing get-togethers aren't exactly of the same ilk as an incentive trip, but in light of the economy, many companies are facing pressure to cut costs. This means, often, that the budget for events is slashed dramatically.

Days may be cut out of a trip, the attendee list may be shortened, and event planners are faced with having to make do with less.

Fortunately, making do with less doesn't mean doing less for your attendees. Because what your event comes down to isn't the pricey items like the staging design and teambuilding golf outings. You can engage your audience without the big set, and you can have an engaging networking activity without the 18 holes.

Meetings, in times of budgetary crunches, can be more critical than ever. It's an opportunity to rally the troops, focus on the coming directives, get everyone on board and boost morale.

Remember, there is one universal truth in meetings; expensive or low-budget: the audience wants to be engaged. With unlimited budgets, there's the temptation to engage them with high-tech.

So how *do* you still hold those crucial events with LESS budget and have them be MORE effective than ever?

Your audience wants to play...
To get people to interact, you don’t need a golf outing or an expensive cocktail hour—you just need to set up an environment where they can *play* in a meaningful way.

Organize team activities, game shows and competitions that go throughout the event.
Have frequent “brain breaks” in the meeting; allowing the audience to absorb information.
Get the audience to interact with the speakers with a variety of activities; stories, roleplays, etc.

Your audience wants to be persuaded…
Let your audience know what the game plan is moving forward, why it’s going to work, and what’s expected of them to implement the company plan. Address their objections up front so you can move forward in the event.

Play to all four styles of persuasion (for more on this, stay tuned).
Have the audience set their own goals and objectives for the event.
Outline a clear game plan and have every presentation fit in as a puzzle piece to the larger picture.

Remember, message is key. The more effective you are at getting your message across in clear, concise, relevant manner, the more effective your event is going to be for your audience.

Your audience is not going to remember some of the more expensive things; lighting grids, custom opening videos, etc. They SHOULD remember your message.

Make sure your message is clear and concise.
Stick to a minimal number of key message points
Add in stories, examples, interaction—and lay off the PowerPoint in presentations.

Sure, all these things seem basic, but they’re still the most important elements in producing an extremely effective event—and one that need not break the bank.

Welcome to Live Sparks!

2008-10-09T23:56:00.001-05:00

Welcome to Live Sparks, the strategic event design blog.

What does that even mean? Strategic event design?

I'll tell you what it *doesn't* mean. It doesn't mean lighting grids and staging--although that can contribute to strategic event design.

What it is, is creating your entire event--be it a national sales meeting, a training module, or a product roll out--with learning in mind.

The goal of strategic event design is to make sure that the audience retains MORE of the most crucial information at the event. It means that the audience is on board--persuaded and aligned with the message. It means that the audience is engaged in the event instead of holding covert Blackberry text sessions under the tables.

This blog will:

Give you tips and tricks for creating a highly engaging event.
Outline strategic event design principles and theories.
Show case studies of successful events using unique engagement strategies.
And much more!

Just wait. We've got a lot to show you.

Oh yeah. Who's "we"?

Dan Yaman is the founder and CEO of Live Spark, a company dedicated to producing the most effective, engaging events *ever*.

Missy Covington works with Dan at Live Spark in creative strategy and writing.